We’d like to give prominence to the shelf system solutionsThere is always lack of shelf space. So it becomes a matter of filling shelves efficiently and present optimally. All product categories and brands get a fixed space thanks to instruments such as dividers, shelf stoppers and other adapted permanent shelf decoration.
European Commission plans global campaign to boost wine sector abroadEuropean Agriculture Commissioner Mariann Fischer Boel is planning a massive global campaign to promote European wine, hoping to boost a sector suffering from overproduction and New World competition.
Advertising must do more to improve portrayal of disabilityThe need to improve the portrayal of people with disabilities in the media and specifically in advertising was the focus of a breakfast briefing at the IPA on Wednesday 22 November, organised by the European Association of Communications Agencies (EACA) and the Broadcasting and Creative Industries Disability Network (BCIDN).