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Henley & Henley, Retail Consultants for Nintendo UK, and Comtech M2M, a leading Machine-to-Machine (M2M) solution provider, today unveil the latest innovations in Point of Purchase (POP) with an in-store Retail Communication Display (RCD), which is controlled and updated from Nintendo's Head Office.

Using wireless Machine-to-Machine (M2M) technology, the display scrolls a digital message above an electronically updated image, which also supports a countdown timer to the approaching product launch date. An LCD screen in the centre of the console displays a sequence of high-resolution Jpeg images that gives consumers a "visual taster" of the new product. Following the Wii launch, the same display can be used to promote other new Nintendo game titles.

The technology allows for completely new promotional messages to be delivered to all stores remotely and in less than 10 seconds.

With web based technology, a secure website has been developed so Nintendo know precisely where each display is located, positioned in-store and what content is being displayed. It also alerts head office if the display is not switched on. Tactical changes to the unit can take place whenever head office decides and the complete nationwide estate can be updated at the touch of a keystroke. Nintendo are no longer reliant on store staff to comply with POP updates.

The first of the displays are being introduced into the top GAME and Game Station stores throughout the UK and Ireland.

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