Starting from this week, having registered at designourpepsican.com the consumers will get a chance to create their own design for Pepsi. The best design’s author will get $10,000 as a prize. The work will appear on more than 500 million Pepsi cans all over the country. The participants are having the opportunity to apply instruments that are available on-line or use their own graphic sets to create new design. Players will vote for the best design.
The new promotion initiative is based on teenagers’ research data that was conducted by Pepsi. Young people treat well all changes that are taking place, as thus they reveal something new and interesting for themselves. In 2007 Pepsi is planning to offer youth several fascinating programs as for instance create the billboard located in Times Square in NY.
All promo initiatives like these are the integral part of Pepsi global rebranding. Of course the taste as well as legendary logo and style will remain the same. However the design of cans will change every two-three weeks. During 2007 Pepsi is going to change the design 35 times which is stunning. For the whole 109-year history the design changed 10 times only.
In nearest future one will see cans created by musicians “The All-American Rejects”, “Big & Rich” and Pharrell Williams. The fans will find the band’s website on the cans.