Nokia and Dixis announce the launch of a joint project Shop-in-Shop in Moscow cell network stores. The just opened Nokia departments in Dixis stores are the first ones of Shop-in-Shop category. A wide cell phone range is presented in new departments designed in hi-tech style. Consumers will get a chance to take a closer look at Nokia new products. In Shop-in-Shop area one can buy a cell phone or accessories and also get full guarantee services. The ratail format Shop-in-Shop is quite popular in many countries. It allows to organize sales much more convenient for buyers and effective for sellers. In near future Nokia and Dixis are planning to develop Shop-in-Shop programs in other Russian towns.