LG Electronics will officially sponsor the famous French soccer team, Olympic Lyon, until 2007. As the official sponsor of Olympic Lyon, LG Electronics will hold the rights to use the soccer club's logo, display the LG logo on the football champions' uniforms, feature banner advertisements in and around stadiums, use advertising materials, and conduct PR campaigns during both home and away matches. This arrangement will provide LG Electronics with various benefits.
In particular, this sponsorship comes as the Olympic Lyon team has recently risen to the eighth strongest group in the UEFA Champions League. Olympic Lyon was also a four-time consecutive winner in the French League since the 2001/2002 season, thus drawing the public¡¯s attention. As a result, LG Electronics gained tremendous advertising effects as the Olympic Lyon team advanced. Through its sponsorship for the Olympic Lyon football club, LG Electronics is set to improve its brand recognition in the French market with substantial and differentiated football marketing.