An innovative re-usable promotional pack, designed by Sonoco and Plastique for Gillette, features sleeves from CCL Decorative Sleeves that provide both decoration and tamper-evidence.
The thermoformed pack is being used for Gillette’s razor and shaving foam combination promotions. It replaces a blister pack format to create a more premium image on shelf which is more practical for the consumer, and easier to open.
The sleeves are an integral part of this new packaging solution. The attractive designs enhance the pack’s image and on-shelf appeal, and provide the flexibility to create individual designs for each promotion, or multiple variants for different markets and languages.