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New point of purchase (POP) displays designed for a major international cosmetics firm were showcased on the company’s Continental doorsteps with the help of leading marketing roadshow specialists Event Marketing Solutions (EMS).

POP experts Diam commissioned the tour of the cosmetic company’s European head offices to demonstrate its new range of stands to key decision makers.

The tour criss-crossed Europe, visiting 10 major cities, including Amsterdam, Dusseldorf, Copenhagen, Warsaw, Prague, Vienna, Budapest, Milan, Geneva and Paris.

Diam selected one of EMS’ brand new 7m Pathfinder exhibition vehicles, as it provides 225 square feet of internal display space, is able to access all sites and can be set up in just 30 minutes.

Cynthia Hart, logistics manager, Diam International UK, said: “EMS enabled us to visit multiple European countries in just five weeks, by using their logistical knowledge and pan-European roadshow expertise.

“As a result of EMS’ forward planning and excellent programme management, the tour ran seamlessly from start to finish.”

“EMS provided an excellent service, exceeding all expectations by delivering an ambitious tour schedule without any problems.”

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