Mall TV is the largest, fully commercial, single-client screenmedia network in the UK with a weekly audience of circa 5 million shoppers per week.
The ‘Mall TV’ channel is branded and engages customers with the inclusion of local community news and weather updates, information on The Mall services and promotions.
Screens are located throughout The Mall in high footfall areas, as well as longer dwell time locations, such as food courts, delivering high screen awareness and customer impacts.
Research proves shoppers have welcomed Mall TV. It delivers strong sales uplift for advertisers and encourages people to visit more areas of the mall with 8% agreeing the screens prompted a purchase.
Mall TV Objectives:
- Build customer loyalty by enhancing their shopping experience
- Drive awareness of promotions
- Create awareness of The Mall service messages
- Provide retailers with the opportunity to influence their customers close to the point of sale