Mizuno Europe was looking for a good solution for presenting its golf clubs (woods and irons), in which account had to be taken of the positions in which the clubs would come to be after they had been taken from the display by consumers.
To this end, Alrec designed special pockets, by means of which all the client’s requirements would be met. A further design requirement was that the display might be built up in a modular fashion from the back wall. The display also had to provide information to consumers about content by means of posters which could be replaced as needed. In addition, the modular design provided great advantages during transportation.