Winter's Bourbon Cask Ale is back. The second year of the Seasonal Beer program is off to a terrific start. This program has enjoyed great success in the On-Premise, so this year these products are available in 6-pack bottles for Off Premise accounts. Our Seasonal Draught Beers are all hand crafted with clear product point-of-difference. Winter's Bourbon Cask Ale is perfect for sharing with Family and Friends.
Brand Role Provide incremental sales with a limited edition seasonal brew.
Target The target consumers are Males 28- 54 and craft beer drinkers.
Product This limited edition seasonal brew is brewed with all-imported hops and aged on Bourbon oak casks and whole Madagascar vanilla beans for a smooth robust taste full of rich aromas, hints of vanilla and flavorful hops. Winter's Bourbon Cask Ale is brewed with the finest two-row and caramel malts and the choicest Alsace and Spalt hops. Winter's Bourbon Cask Ale has a dark golden copper color and is 6% alcohol by volume. Winter's Bourbon Cask Ale will be available through February.
Packaging 1/2 BBLs and 1/6 BBLs. Winter's Bourbon Cask Ale is also available for a limited time in 12 oz. bottles in 6 packs.
Marketing Winter's Bourbon Cask Ale will be supported with neon and wooden signs, custom sign making, table tents, eye-catching tap markers, glassware and coasters.