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       FloorPosters give advertising companies in the food retail trade the chance to influence customers, in a situation of readiness to buy, in their decision in favour of a particular product.
     The presence of floor foils directly in front of the shelves enables targeted communication with customers before or while they decide on a product. Customers often find attractively designed FloorPosters a pleasant surprise during their shopping, leading to a clear advantage for the advertised brand over competitive products in the direct vicinity on the shelves.
     Once customers have been informed of a product or service by previous advertising methods such as TV ads, radio ads, magazine or poster advertising, FloorPosters prompt important purchase decisions directly in front of the supermarket shelves, successfully closing the chain of advertising methods through in-store marketing.

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