Communication & Marketing at Retail Show closed its doors on the 16th of November 2006.More than 7552 professional visitors attended the exhibition with the purpose of getting notion about new merchandising and sales promotion solutions, creative works and effective instore planning. About 37 exhibitors came from abroad, 80 companies took part in the show for the first time. Total amount was 160 participants. Real enthusiasm was in the air during 3 working expo days. "As always we concentrated just on pure PLV (publicite sur le lieu de vente, eng. point of sales advertising). At present time one needs more and more PLV producers and exhibitors. We are longing to open the borders and offer the wider global view at point of sales", - says Guillaume Vrignault, Communication & Marketing at Retail Show director.
A special chapter such as Digital Signage that presented audiovisual and dynamique displays brought a new dimension to the show. This natural synergy between dynamique and traditional PLV gave a new look for communication and marketing at point of sales.
Next show will take place in Paris in November 2008. See you.