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Masterfoods has repackaged two of its Mars drinks - Mars Original Drink and Mars Drink Extra Choc.

Created by Vibrandt, the designs are intended to improve on-shelf stand-out and create greater visible differentiation, given the imminent launch of the Thick Shake. The bottles use Mars' heritage colours and the look is designed to prompt reappraisal of the brands and attract younger consumers. Masterfoods announced that it was extending its brands into milkshakes last month (September).



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