3M and Boost Products have announced the introduction of a new concept in in-store marketing at a supermarket in the Netherlands - a virtual salesperson.
Using a Vikuiti Rear Projection Screen from 3M cut in the shape of a human body and projecting 2D characters on to its surface, Boost has created a virtual shop assistant capable of communicating promotions to passing shoppers.
The Boost Products team was convinced of the Vikuiti Screen quality after visiting a tradeshow in Utrecht.
Once selected, 3M and a local distributor provided full support to ensure an efficient and cost-effective installation process.
A video of the shop assistant promoting a specific brand was produced by Boost and the screen was laser-cut to the human shape by the distributor.
The screen was then placed on the shop floor next to a sales display and the projector was installed on the ceiling.
The projector connects to the Boost narrowcasting system, which controls play out of the video from a remote location.
Once the video is playing the virtual salesperson comes alive with good performance under the bright lights of the supermarket.
A demonstration of the virtual salesperson took place at ISE 2009 in Amsterdam on 3-5 February 2009.