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Saatchi & Saatchi has transformed a number of UK bus shelters into interactive games based on a fairground stall, where travellers can bash Cadbury Creme Eggs.

The agency, which released new TV ads for the brand at Christmas, has created a game which turns the shelters into touch-screen fairground stalls.

Travellers must bash as many digital falling eggs as possible in 20 seconds, in order to release their goo.




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