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The cubic-shaped snowman, designed by Chrissie MacDonald at Peepshow Collective, will be reproduced and sold in Orange stores for £2.50, with half of the proceeds going to Orange's global charity partner Unicef.

Apparently the lure of the Orange snowman was too much for one customer who attempted to steal a three-feet version on display.

Orange retail staff are also enamoured with the snowmen, taking great pride in styling its scarf every morning and renaming their Christmas mascot.

Sian Doyle, director of Orange retail, said: "It is unbelievable the amount of requests we have had from customers wanting to buy the quirky little snowman. Our retail stores have been full of people coming into the shop just to see them.

"After getting so many requests to purchase one, we decided to put them into production to satisfy customer demand and make some money for a good cause."










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