What the Oscar is for the film industry, the European POPAI Award is for the sales promotion sector. The Pavillon d’Armenonville in Paris provided the setting for the award ceremony. There were three products from the STI Group among the winners from a total of 340 entries in 48 categories. They received one of the coveted Indians in bronze.
Awards were also given to creative display solutions for Nestlé France, BIC and Activision Germany that were developed and produced in various countries by STI. For Ralf Meyer, Head of STI’s own sales promotion agency who accepted the prizes together with the customers in Paris, the awards emphasise the creativity of the STI Group at international level.
BIC Soleil Clic
On the occasion of the development of a new lady’s shaver, BIC was looking for a modular display for different products. The round elegant shape of the display is based on the product and enables access from several sides.
So like the product itself the secondary placement also attracts by its warm colours that give a feeling of summer. In the retail area the display is particularly easy to set up and it offers sufficient communication area. The round shape of the centre column has a rotating arrangement that can be adapted for two different types of loading.