Despite the problems with visibility in direct sunlight, window displays are becoming a stable of the retail digital signage market. Vikuiti is one of the better products, offering good daylight visibility and is flexible enough to attach directly to window surfaces and thereby cuts down installation complexity and cost.
3M is responding to demand for in-window digital signage by creating standard 60-inch pre-cut Vikuiti Rear Projection Films.
The technology was previously availabe in rolls and required specialised cutting tools to make custom sizes. The idea of the 60-inch standard product is that it can be easily ordered and installed by AV integrators for one-off and low volume applications.
The lightweight Vikuiti film offers a high contrast image, with a wide 180 degree viewing angle and can be applied to rigid clear acrylic or glass.