In the beginning of June the communication agency «Index» has developed and brought to life the advertising campaign for L'Oreal Paris trademark within the framework of Moscow International Film Festival. L'Oreal Paris became the official visagiste of the festival for the 3rd time now. Every year within the framework of this event it organizes the Make-Up show with professional image makers participation.
This time the agency had a tough task. They had to to create a thing that would not be missed by anyone. And they did it !
«Index» built a 2-storeyed L'Oreal Paris workshop just in the center of Moscow. After the free make-up seance was over, women were given a CD with some professional make-up lessons as a gift, as well as a personal card with the list of cosmetic stuff that had been used. Guests had also a chance to make a professional portfolio and get the images immediately on CD.
At the same time in the biggest malls and stores of five Russian cities the same activity was in full swing. The design was fulfilled in «film style»: the red stair-carpet, cinema screen, filmstrip, professional actor's make-up room etc. For the first time the design realized by Russian agency was hilghy appreciated by L'Oreal leadership in Paris and were enrolled in the list of «The best world examples».