Neo Advertising the European and North American digital out-of-home specialist has announced that it is launch the new 'InfoFlash Network', across 20 Autogrill service stations in the Milan area of Italy. In partnership with Milano Serravalle Servizi, Neo will install 40 widescreen LCD displays in the market, caf� and restaurant areas.
The screens will reach 400,000 viewers a week with traffic, weather services, news and entertainment content, surrounded by promotional material and 3rd party advertising.
This is the first major contract announcement for Neo's new office in Italy.
Neo is the fastest growing digital signage network operator in Europe with 15,000 displays and offices in 9 countries. As well as operating its own networks, the company provides retail digital signage for big blue-chips like Carrefour and Edeka. This is the first win for its newly established Italian subsidiary and further boosts BroadSign's installed base.