LOGIN   PASSWORD  
Register | Forgot your password?
BTL
About BTL Europe Partners Events Publications Gallery Glossary Contacts
 




Londis is delighted to announce their upcoming partnership with DreamWorks Animation as co-sponsors of “Kung Fu Panda”. This much anticipated film released on July 4th stars the hilarious Jack Black, Dustin Hoffman and Angelina Jolie and Lucy Liu to name but a few.

"Kung Fu Panda" features Jack Black as Po the Panda, a lowly waiter in a noodle restaurant, who is a kung fu fanatic but whose shape doesn't exactly lend itself to kung fu fighting. In fact, Po's defining characteristic appears to be that he is the laziest of all the animals in ancient China. That's a problem because powerful enemies are at the gates, and all hopes have been pinned on a prophecy naming Po as the "Chosen One" to save the day! A group of martial arts masters are going to need a black belt in patience if they are going to turn this slacker panda into a kung fu fighter before it's too late.

This association provides a strong promotional platform to Londis who will use the partnership to run a schedule of in-store activities over the coming weeks. A national competition will run in over 370 stores nationwide.  Children will be able to collect their “Kung Fu Panda Passports” from any Londis store, which includes fun activity sheets and colouring projects.  Completed passports will be entered into a draw to win one of 2 fantastic prizes, including a family trip to Dublin to attend the Londis preview screening of Kung Fu Panda before its general release on July 4th.

In addition to this Londis and DreamWorks Animation are offering one lucky winner of their in-store promotion an amazing, once in a lifetime family holiday to meet the Pandas in San Diego!  This 5 night / 6 day trip includes a VIP tour of San Diego Zoo including front line passes at the Giant Panda Research Station, and lets guests see the San Diego Zoo the way everyone wishes they could…from behind the scenes! The trip includes flights, accommodation, tour passes and spending money.

Londis will support the campaign with promotional activity on national and regional radio aswell as bus advertising.

“Sponsorship of Kung Fu Panda represents a significant portion of our annual in-store promotional spend, and we feel it is a perfect fit between Londis and DreamWorks Animation/“Kung Fu Panda”, and follows on from the success of our partnership last year for Bee Movie.  “Kung Fu Panda” is a very humorous, family orientated film and we are delighted to be able to provide families with the opportunity to spend some quality and fun time together at the Kung Fu Panda Party”, said Sue O’Grady, Marketing Executive, ADM Londis.

About Londis

Founded in 1954, ADM Londis plc, is one of Ireland’s fastest growing premier symbol groups. Servicing over 370 independently owned stores nationwide, the Group employs over 7,000 people in retail, distribution and support services.

The group recently converted from co-operative to private plc status which means ADM Londis retailers can own and trade shares in the group. The plc offering puts ADM Londis in a unique position within Ireland's symbol group sector.

 

 
 
 
 
 
 
 


news archive