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A study commissioned by Gas Station TV and conducted by Nielsen found that over 90 percent of consumers watched or listened to GSTV while filling their tanks, and that 70 percent recalled one or more ads. Nielsen randomly surveyed customers over the age of 18 with 16 questions regarding their behavior at the pump, their recall of advertising messages, and their purchase intent, writes MediaPost. 10- and 15-second ads are just as effective or more effective than 30-second ads, the survey found, which lends credibility to the feeling that 30-second spots are not suitable for place-based media because they overwhelm short-form content and risk losing the viewer’s interest.

 

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 

 



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