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Topshop is giving shoppers the chance to create their own fashion moment by setting up pop-up photo studios inside their stores

The UK retailer’s followers in London, Dublin and Manchester are presented with a once-in-a-lifetime opportunity to become their own stylist, director, photographer and model.

Real people no longer need the help of Vogue to capture their innermost desires to strike a model pose. All they have to do is walk-in the Topshop studio, strike their favorite pose in front of a mirror, press the machine’s button and VOILA! They’ll see their own rendition of what a supermodel should be.

After their fun moment, customers get to see their fashion photo shots displayed within the bespoke studio and on the online gallery.

The concept involves the use of ‘Helmut Newton Photo Machines’. The Newton Machine is an original 70s concept of self-styled and self-shot photography by the renowned photographer Helmut Newton.



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