Sony installation in new Terminal 5 of London airport Heathrow
The real-time management of the advertising wall in the flagship store of World Duty Free allows up to 24 brands to advertise at once, in the form of still images or promotional clips. The brand providers can target their audience with this wall directly and effectively address. In addition, Sony installed a number of other digital displays in five of the seven World Duty Free shops in the new terminal.
The wall, seven meters wide and four meters high, consists of HD-LCD screens from Sony in the format 24 x 40 inches, horizontal and vertical arranged. Together, the screens a single gigantic high-resolution display. The first brand providers, their advertising messages disseminated through this wall, there are also the first to the benefit of real-time management functions, with which the wall is controlled. By placing the wall at the entrance to the business hoped that about 70% of the 30 million passengers, with a view to the terminal per year are frequent.
40 "LCD monitor with WXGA resolution
The 24 monitors are on a "Jupiter"-controlled media. This can either advertising messages on individual screens on multiple screens in combination or on the entire wall will be displayed.