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Main     SPAIN     Feed the Hungry





In grocery stores in Madrid, the agency Zapping created a campaign to help starving children. Where you would insert a coin to release the shopping cart there are three different children’s faces that represent different ethnic backgrounds. The copy reads, ‘You can feed a child for two days with what you spend renting this cart. HELP’. A compelling way to create awareness and how little it takes to make a difference.


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