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     Campaign details: Heinz is supporting its range of ‘Taste of Home’ hearty soups with the UK’s largest ‘steaming’ billboard. Every day until 9 March, between the peak commuter hours of 6.30- 9.30am and 5-8pm, a giant pot of steaming Beef Stew and Dumplings soup will entice hungry passers-by to try out Heinz’s Taste of Home range. The giant soup pot (2.6m x 3.8m), conceived and planned by Vizeum and Posterscope (Hyperspace) and developed by Clear Channel Outdoor’s Create division, is situated on a Mega 6 billboard – the largest portrait format in outdoor.





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