HP Launches New Photo Center Designed To Empower Consumers To Produce Creative Photo Products
HP unveiled several retail photo printing solutions and services that provide consumers the tools to personalize their photos and publish customized creative output, while helping retailers maintain peak efficiency. Nowhere is the disconnect between digital content creation and publishing more prevalent than in the digital photography market, where the difference between the number of images captured and those that are actually published or printed is vast and growing. To bridge this gap, HP is empowering consumers with the tools to personalize their photos and publish customized creative content. In the retail photo environment, the company is working to transform retailers' traditional photo labs into digital publishing centers that move beyond prints to rich digital media, such as photo books, posters, calendars and other creative photo products. To this end, HP unveiled several additions to its lineup, including the launch of the new HP Photo Center, a versatile, scalable and space-efficient digital print solution designed to easily plug into a retailer's existing lab infrastructure. The system incorporates the new HP Photosmart ml1000 Minilab printer, designed to be the fastest and most versatile dry inkjet retail photo printing system on the market, as well as the efficient and easy-to-use new HP Photosmart pm2000e Microlab printer. The HP Photo Center also includes the new HP Photosmart cl2000 Creative printer for production of photo books, calendars, greeting cards and other published consumer content, and a new consumer order station that features a 17-inch screen with screen-assisted navigation to make publishing creative content easier.