The trade fair REKLAMA, POLYGRAF was the biggest comparing to last 14 shows. According to organizer this is a result of long term effort in Czech, Slovak and other neighbouring regions. This year was presented around 355 exhibitors and co-exhibitors on area of 14.600 sqm. Number of visitors will be known within few weeks when will be done audit which will confirm number and structure of visitors.
This year many new companies decided to participate and companies which did not exhibit for a long time. Organizer prepared accompanying program and 6 contests where is organizer was a partner or co-organizer.
REKLAMA, POLYGRAF represents the only trade fair in Czech Republic focused on marketing communications that was able to overcome all storms, to stand up to all competitive projects and to attract exhibitors from the Central European Region. It is held regularly and continuously since 1993, when it was introduced for the first time. To achieve such success it was necessary to monitor the market development with care, to listen to companies of the subject field and even to bring forward wide range of interesting actions for visitors.
The REKLAMA, POLYGRAF Trade Fair has been building the proper market position for many years and we may say today that by the exposition area, number of exhibitors as well as by the supplementary programme attraction it is on top of such similar exhibitions in Europe.
The Reklama, Polygraf is the only Czech forum where the producers and importers of advertisement requisites and services are presented. The trade fair introduces wide range of specialisations as sign-making, illuminated advertisement, producers and importers of advert materials, machines and equipment for advert production and printing, large scale printers, prepress, graphics and advert software and hardware offer, advert and gift articles, marketing and advertisement services, POP and POS, or specialised media.
The integral part of the trade fair is the supplementary programme that takes part traditionally in the right wing and shall bring news and information from marketing communication.
It is also important to supply information on exhibitor’s number, which is growing from the historical 196 exhibitors (1993) up to preliminary statistics figure for this year that is apprx. 350 companies from 11 countries worldwide. Trade fair area has increased approximately by 400 square meters to 13 800 meters of gross exhibition area.
To achieve such success the trade fair promoters have always to follow subject field development and to accommodate offer to the current situation and market demand.