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Chrysler LLC has turned to the guerrilla marketing strategy to promote the Jeep brand in the city of Copenhagen in Denmark by painting parking spaces in weird places like over steps and trees. The "guerrilla marketing" concept was created by Jay Conrad Levinson and it is used to describe nontraditional, low-cost or no-cost ways of highly effective marketing, promoting, advertising, publicizing, etc. efforts. While many people might be annoyed by the fact that Jeep is telling people that they can park in pedestrian zones or up a tree, we find the campaign quite innovative and... honest - it shows the real use of 4 x 4s in cities.



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