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Developing and maintaining brand awareness becomes increasingly challenging with the evolution of our commercialized society. Holographic point of purchase displays, signage, and premiums make effective, eye-catching attractions. These can be used for in-store merchandising and in exhibits for trade-show booths, museums, and in other public spaces. Here is a new line of custom point of purchase displays PLasH POP™.This includes a floor standing model and two counter top versions.The two counter top designs have a lamp flush mounted in the base that reflects the light off a mirror above the hologram, making the light source inconspicuous to the viewer. The first is called the Time Sharing display. The hologram oscillates between being opaque to transparent allowing products, text, or other elements to disappear then re-appear behind it. The other version is the Always On, without the oscillating effect, where the product sits in front of the hologram.

Holographic elements are now utilized in packaging of products such as sporting goods, champagne, and candy to help them stand out on retailers’ shelves.

Holography has been increasingly used for brochures and magazines. The recent holographic Elvis issue of TV Guide was the best selling edition in the magazine’s history.

Holograms cannot be reproduced except from their original master, making counterfeiting nearly impossible. Many manufacturers use embossed holographic seals to identify authenticity.


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