Digital Instore-Media tap the retail entirely new ways of communicating with the customer. The range of large flat screens on display to customer funds or scales to interactive kiosk systems and Touchscreen-PCs on the cart. The central challenge of trading companies in the use of these media is the management of digital content. That starts with the question, what message you want to communicate at the POS: product information, product image advertising or promotion of branded products industry. At least as important is to clarify who is to deliver digital content and ensure the smooth organization, specifically: the right content at the right time on the right screen. With the digital content management at the POS advertising media deals our new rt-special.