LOGIN   PASSWORD  
Register | Forgot your password?
BTL
About BTL Europe Partners Events Publications Gallery Glossary Contacts
 




Nestea featured an attention-grabbing display in the middle of Vienna's city centre. Coca-Cola Austria's promotion included an ice block. The PET bottles containing refreshing Nestea iced tea were put on the inside of three 2.5 ton ice cube that were positioned in the city centre of Vienna. Normally, ice melts and leaves water behind. In this case, the ice evaporated in the scorching heat and all that was left behind was delicious Nestea iced tea. But customers didn't have to wait until the ice ha melted. A promotion team had been distributing the bottles all day long. Nestea is available in a 0.5 litre PET bottle.


www.thecocacolacompany.com



news archive