The use of digital signage solutions at the point of sale is one of the most widely discussed topics in the retail sector at present. Whether LCD and plasma screens, electronic displays, kiosk systems or other multimedia applications - the future of the POS is digital. By investing in these systems the retail trade expects mainly to make more flexible, cost-efficient use of its marketing messages and achieve a stronger focus on its target groups. EuroShop will address this topic and set up a special Digital Signage Plaza where in concentrated form visitors will meet exhibitors who present digital signage solutions. The Digital Signage Plaza will be placed in Hall 5, creating a thematic interface between the EuroCIS area (IT and Security Technology) in Hall 6 and the EuroSales area (POP marketing, Visual merchandising) in halls 3-5. Practical case studies and the lates technological trends from the digital signage field will be presented at the EuroShop lecture forums. Companies interested in the Digital Signage Plaza can contact Messe Duesseldorf directly.