A new retail POS concept has been developed recently for the world’s leading maker and marketer of soups “Campbell Soups Company”. The display on the picture presents a rather tasty concept for the ever-crowded retail environment. A bright red top on this isle merchandise draws consumers’ attention and make them stop in front of this great variety of tastes. Floor graphics that looks like stylish soup spoons fills up the whole marketing promotional idea. “Campbell Soups Company” brings the best foods to its clients’ tables for over 125 years.