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Temporary Display

A display with a specific short life, measured in weeks. Often used for holidays, promotions and seasonal events.

 

Tie-in promotion (group promotion)

Event that involves two or more brands, with a consumer incentive to purchase both.

Trade exhibition

It is a place where all prominent firms and market players demonstrate their own achievements. Exhibitions give a chance to conclude gainful contracts, make orders, promote new ideas and products, show off creative solutions and technologies. It is a place for professional talks.

Trademark

The mark of a product/brand claimed as owned by a marketer.

 

Traveling display

One which is moved from location to location, usually to amortize its substantial production expense.

Tray

That part of a display that holds merchandise or a change tray.

Trial size

Small size of a package goods product, either given away free, or sold at a nominal price, to gain consumer trial experience with the brand.

Twin pack

Special pack of product, where two packages are banded together and sold at a special price.