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Sales Promotion
The use of temporary incentives by consumer goods and services companies to change the behavior of their trade (retail) consumers and/or their end consumer.
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Sales promotion agency
A company in the business of helping marketers of consumer goods/services to expend promotional budgets in the most effective/productive manner.
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Sandwich board
Advertising intended to be worn by a person walking on the street, consisting of two signs attached by shoulder straps, so that one is in front, one in back of walker.
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Screen printing
One of the oldest and simplest forms of printing. A print is made by using a squeegee to force ink through a stencil or emulsion that's supported by fabric stretched over a frame to create a screen. Although also referred to as silk screening, several synthetic fabrics have replaced silk as the fabric of choice for screen printers.
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Semi-Permanent Display
A display with an intended length of use of more than two months, but less than six months.
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Shelf Organizer
Point-of-sale merchandising material that keeps products neatly arranged, presentable, and attractive on the retail shelf.
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Shelf strip
Point-of-sale signage designed to snap into the retailers price channel.
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Shelf Talker
Signs that appear alongside a given item on the shelf to call attention to the product.
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Shelf-Extended
A display in the form of a small tray, designed to be fastened or clamped to a shelf and to project from it, thus extending the space of the shelf. It is usually used for related item sales or introduction of new products.
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Shop-in-Shop
A trade zone within a super/hypermarket designed as a brand’s or product’s store.
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Shtender
A handheld advertising displays which sometimes look like an opening book.
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Sign
Any devise, structure, display or placard which is affixed to, placed on or in proximity to, or displayed from within a building to attract the attention of the public for the purposes of advertising, identifying or communicating information about goods and services.
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SKU (Stock-Keeping Unit)
Term to describe the various different packaging of a brand. Every size, flavor, put-up, et al., is one "stock-keeping unit." Usually also the number of line entries a retailer must put on his inventory computer.
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Slatwall
Standard wall system with special hook slits.
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Space Management
The technology used to determine the optimum placement of, and the shelf space allotted to, brands and SKU’s within a product category.
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Stacker Display
A display with an arrangement for projection or suspending the advertising messaged from stacked merchandise.
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Standee
Typically a brand or promotion reinforcement. Standees normally do not display products but rather provide only an advertising message.
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Store check
Usually the act of home-office people, or their designees, visiting retail stores to gather marketing intelligence.
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