Sales Promotion

The use of temporary incentives by consumer goods and services companies to change the behavior of their trade (retail) consumers and/or their end consumer.

Sales promotion agency

A company in the business of helping marketers of consumer goods/services to expend promotional budgets in the most effective/productive manner.

Sandwich board

Advertising intended to be worn by a person walking on the street, consisting of two signs attached by shoulder straps, so that one is in front, one in back of walker.

Screen printing

One of the oldest and simplest forms of printing. A print is made by using a squeegee to force ink through a stencil or emulsion that's supported by fabric stretched over a frame to create a screen. Although also referred to as silk screening, several synthetic fabrics have replaced silk as the fabric of choice for screen printers.

Semi-Permanent Display

A display with an intended length of use of more than two months, but less than six months.

Shelf Organizer

Point-of-sale merchandising material that keeps products neatly arranged, presentable, and attractive on the retail shelf.

Shelf strip

Point-of-sale signage designed to snap into the retailers price channel.

Shelf Talker

Signs that appear alongside a given item on the shelf to call attention to the product.

Shelf-Extended

A display in the form of a small tray, designed to be fastened or clamped to a shelf and to project from it, thus extending the space of the shelf. It is usually used for related item sales or introduction of new products.

Shop-in-Shop

A trade zone within a super/hypermarket designed as a brand’s or product’s store.

Shtender

A handheld advertising displays which sometimes look like an opening book.

Sign

Any devise, structure, display or placard which is affixed to, placed on or in proximity to, or displayed from within a building to attract the attention of the public for the purposes of advertising, identifying or communicating information about goods and services.

SKU (Stock-Keeping Unit)

Term to describe the various different packaging of a brand. Every size, flavor, put-up, et al., is one "stock-keeping unit." Usually also the number of line entries a retailer must put on his inventory computer.

Slatwall

Standard wall system with special hook slits.

Space Management

The technology used to determine the optimum placement of, and the shelf space allotted to, brands and SKU’s within a product category.

Stacker Display

A display with an arrangement for projection or suspending the advertising messaged from stacked merchandise.

Standee

Typically a brand or promotion reinforcement. Standees normally do not display products but rather provide only an advertising message.

Store check

Usually the act of home-office people, or their designees, visiting retail stores to gather marketing intelligence.