LOGIN   PASSWORD  
Register | Forgot your password?
BTL
About BTL Europe Partners Events Publications Gallery Glossary Contacts
 
Main    Glossary    R   

A B C D E F G H I K L M N O P R S T V W

Rack

A floorstand featuring a special display of a group of related items on shelves, pockets or hooks. Racks may or many not also carry an advertising message.

 

Readability

The quality of a sign's overall design that allows the viewer to correctly interpret the information presented on it, and the optimum time and distance in which this can be done. Letter size and style, color contrast between the letters and background, and a sign's layout all contribute to readability.

Rear-screen

Projection of transparencies from behind, onto a translucent screen.
Reprint holder. Frame which encases advertising reprint to render it usable as point-of-sale signage, usually on retail counters.

 

Retail radio

Music in supermarkets.

 

Retailer

An operator who sells products to the ultimate consumer by means of a store. Usually offers no exclusivity to manufacturers, as opposed to a dealer, which typically refers to a retailer who carries a limited number of lines.

Ring sign

A ring which is fixed on the store ceiling. Its front sides contain the product’s ad or logotype.