LOGIN   PASSWORD  
Register | Forgot your password?
BTL
About BTL Europe Partners Events Publications Gallery Glossary Contacts
 
Main    Glossary    N   

A B C D E F G H I K L M N O P R S T V W
 

Near Pack

A display which places the promotional message and / or premium in close proximity to the product.

Necker

Promotional material designed to be delivered by hanging it directly on a bottle. Also: "neckhanger" or "bottle-necker".

Neon

A point-of-sale sign utilizing glass tubing filled with gas which, when illuminated, produces brightly visible colorations.

 

Niche marketing

Buzzword for positioning brands to narrow target-audience segments.