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Magnetic sheeting

Magnetized strip laminated to a flexible plastic sheet and sold in rolls. Cut to size and decorated, magnetic sheeting works well as temporary signs for vehicles.

Mall

A hypermarket which gathers a big quantity of multibranded stores under one roof.

 

Mall marketing

Exhibits or demonstrations conducted in the public-access areas of shopping malls, frequently incorporating purchase incentives redeemable at mall stores.

 

Marketing services agency (also sales promotion agency.)

Broader definition of an agency, one which suggests full-service marketing capabilities, which might range from consulting, to research, to graphics, to promotion.

 

Mass display

Large display of product in a retail store, usually in an end-aisle or island location, and in addition to normal shelf stock.

 

Media merchandising

Promotional activity conducted by a medium, (for example, a radio station), on behalf of an advertiser’s product/ service. Usually as an extra, unmeasurable, "reason why" to persuade advertiser to utilize that medium. Activity can include on-air contests, press parties.

 

Mega display

Buzzword to describe a point-of-sale display that is substantially larger than normal.

 

Menu board

A changeable point-of-purchase advertising display that allows the retailer to list products and prices.

Merchandiser

1) A display containing merchandise for immediate sale.
2) An individual who maintains and sets up product displays for the retail outlet.

 

Micromarketing

Marketing to small geographically-defined segments of consumers, using demographic and lifestyle information, as well as retailer scanner data.

 

Mobile

Point-of-sale signage designed to hang from store ceiling. Usually two-or-more parts, each hanging from another, which rotate in ambient air movement to attract attention

 

Modular display

Point-of-sale material consisting of parts which can be added together to increase the size of a display fixture and/or modify its configuration.

 

Mom & Pop

In retailing, refers to a small, family-operated store.

Motion display

Point-of-sale material that moves, usually battery-powered.