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Lama

A kind of mobile stands. When folded up, it has A4 size. It can be installed at one stroke and moved easily in any sales place.

Lenticular

A 3-dimensional, or motion, effect created on a "flat" surface, achieved by superimposing a grooved plastic sheet over printed matter, causing different portions to be seen from various angles.

Light-box

A device consisting of a translucent surface, back-lit with fluorescent lighting, used to view transparency art. Also a display fixture on which a transparency is lit from behind.

Literature holder

Merchandising piece designed to contain product brochures for dispersing at retail.

Literature rack

A display fixture which organizes and dispenses quantities of product literature, brochures, or magazines.

Litho (lithography)

Generic term for printed material. Most typically used to refer to offset printed paper that is intended to be mounted to a point-of-sale display.

Logo (logotype)

An often-stylized group of letters, words or symbols used to represent a business or product. The use of a company's logo is regulated by the federal government.

 

Loyalty program

Promotional program designed to enable a marketer to identify, cultivate and retail its base of current customers.