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Lama
A kind of mobile stands. When folded up, it has A4 size. It can be installed at one stroke and moved easily in any sales place.
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Lenticular
A 3-dimensional, or motion, effect created on a "flat" surface, achieved by superimposing a grooved plastic sheet over printed matter, causing different portions to be seen from various angles.
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Light-box
A device consisting of a translucent surface, back-lit with fluorescent lighting, used to view transparency art. Also a display fixture on which a transparency is lit from behind.
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Literature holder
Merchandising piece designed to contain product brochures for dispersing at retail.
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Literature rack
A display fixture which organizes and dispenses quantities of product literature, brochures, or magazines.
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Litho (lithography)
Generic term for printed material. Most typically used to refer to offset printed paper that is intended to be mounted to a point-of-sale display.
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Logo (logotype)
An often-stylized group of letters, words or symbols used to represent a business or product. The use of a company's logo is regulated by the federal government.
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Loyalty program
Promotional program designed to enable a marketer to identify, cultivate and retail its base of current customers.
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