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A B C D E F G H I K L M N O P R S T V W

I-POP

Interactive point-of-sale/point-of-purchase material.

Ice barrel

An advertising tank for drinks keeping. Barrel-looking fridge.

 

Impulse purchase

Unplanned consumer purchase. Decision made at point-of-sale.

 

In-and-out promotion

Event of short duration, designed for quick movement through retail.

 

In-line display

Point-of-sale display that is erected within the line of shelving in a store. Often shelves are removed and actually replaced by the display fixture.

 

In-store marketing

Promotions that occur at the retailer’s location, e.g.: product demonstrations, sample distribution, electronic marketing, price features.

In-Store Media

Any advertising messages placed in a store. Ranges from point of sales materials to promotions to sampling.

Incremental sales

Additional product movement (sales) traced to the effect of a promotion.

Inflatable

Large point-of-sale items designed to be filled with air or helium and "float" above product displays. Usually in the shape of package or bottle.

 

Injection molding

A molding technique wherein molten material is inserted into a mold cavity and formed by "injecting" a positive mold part into that cavity.

 

Inkjet

A printer which reproduces by projecting ink onto paper. High-speed inkjet technology has facilitated the growth of personalization.

Island Display

A display which stand by itself (not near to any other products). The display has merchandise visible on all sides.

 

Itinerant Display

A display which is moved from one location to another.