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Halo effect

The positive lift of a promotion activity that can be attributed to an inherent appeal of a specific element or circumstance, e.g.: an increase in line extension sales traceable to promotion of a brand.

 

Hanging sign

A double-face sign which hangs from a bracket or support and projects from a wall, building or pole. Also called a projecting sign.

 

Happy Hour

A primary promotion technique used by bars/restaurants.

 

Header

A separate board above the rest of a sign that gives it a headline or contains a different advertising message for the same product. Most often seen with point-of-purchase advertising.

 

High-density Urethane (HDU)

A type of hard foam product used in sign production. Urethane has the density and characteristics of wood, but only one-third of the weight. It can be used for carving and sandblasting signs much like wood.

Hook-Ups

Suction cup with a metal hook for product hangings.