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Gazebo

A point-of-sale island display fixture, generally free-standing, which can be shopped from 360°; i.e., from all sides.

Gift-with-purchase

Promotion technique, most frequently seen in department stores, in which shopper is rewarded with an on-the-spot premium; i.e."buy a fragrance set, get a make-up bag, free."

Gondola

A section of shelving in a retail store.

Gondola end

Product display designed for the end of a gondola, a set of store shelving. Usually considered a prime, large-display situation.

 

Gondola topper

Point-of-sale signage designed to rise above a gondola end display.

Gravity Feed

A merchandiser designed to use the force of gravity to bring more merchandise into view.

 

Grid banners

Static graphic units running within analog scroll. Endemic advertisers only with tune in call to action. Conventional advertisers only an exception when presenting program.

 

Ground sign

A free-standing sign that is mounted on poles or braces, without any secondary support.

 

Group promotions

Multiple brands participate in a single event with a unified theme. Usually refers to brands from the same corporation, as opposed to tie-in or joint promotions, which are frequently inter-corporate.