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A B C D E F G H I K L M N O P R S T V W
 

Factory pack

Special pack, often a multiple price pack, produced by the manufacturer. Often requires changing shelf space allocation at the retail level.

Floor Mat

A mat of any type carrying a product message on the floor.

Floorstand

A POP advertising display that is placed on the floor.

 

Flow

Promotional, or point-of-sale material that is provided year-round. Not intended for a specific time-period or window.

 

Focus group

Popular form of research utilizing a moderated session of 10-12 consumers. Usually conducted in a research facility with one-way mirror, so that consumer behavior can be observed. Focus group results are qualitative, not quantitative, and therefore not projectable for use as a decision-making tool.

Fold-up

Frame mobile stands.

 

Frequent-user program

A continuity program which provides consumer awards, usually based upon registering and continuing to purchase. The most famous of these events is the "frequent flyer" program initiated by airlines in the early ’80’s.

Front-End Merchandiser

Displays in which the merchandise is visible only from the front. The sides and back are “closed”.

FSI

Free-Standing insert, an advertisement, printed separately, and inserted into newspapers. Usually full-color, and most often used in Sunday editions. Several companies are in the business of selling fractional-space units in multi-page FSI’s. Frequently used medium for couponing and promotional offers.

 

Full-Line Merchandiser

Unit that provides the only selling area for a manufacturing line.