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Above-the-line

Used to describe "traditional" marketing activities that do not require a direct response but instead build awareness of goods or services, e.g. television and radio, posters and press.

Acryl

It is the polymer used in manufacture of advertising materials. It can be exposed to form and laser cutting, inflexion. Acrylic is sometimes used as a generic term to describe plastics, acrylic is a particular type of plastic characterized by its clarity and color ability.

Acrylight

Edge lighting systems produced of acrylic glass. It is also a trade mark name that started manufacturing shields or screens with the outline backlit.

Advertising & Sponsorship

The Commercial Sponsorship Program offers the opportunity to present your company’s message in a variety of creative ways to the military community. Sponsorship gives you access to our customers and helps you build goodwill as well as brand recognition among this loyal and growing market. Sponsorship is the exciting brand platform apparent in all key visibility areas from high profile advertising campaigns to highlighting key sponsorships. Whether these sponsorship are in sport such football or golf, or activities such as care for the environment, education, science or photography.

 

Air rights display

Any point-of-sale material that is suspended above the floor-stock area of a retail store.

Aroma button

A kind of display that allows feeling the product scent without opening it. It is fixed on the store shelf and usually designed with the cardboard with the image sticker inside

 

Attach-to merchandise display

A display that is attached to the merchandise that it advertises. It can be attached to an individual product or to a bundle of products.

 

Audio Shelf Talker

Sign that appears alongside the product it is advertising on the shelf and that has audio as well as graphics. The message is most often automatically activated by motion sensors.