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Publications

   
Analyzing Digital Signage Pilots - The Grocery Store

   
Corporate, product and service brands. What is a brand? Where does it exist?

   
Global Packaging: What’s the Difference?

   
On advertising: Getting ‘em at the point of sale

   
Why Do Some Brands Seem Anti-Social?

   
Once again about P.O.S.M. efficiency, or how to count the innumerable.

   
Direct to Consumer: Hit 'Em Where It Helps

   
Consumer Buying Behaviour

   
Convenience Store Supply Helps Retailers Deliver on Promise

   
British American Tobacco Russia announced its performance results for Q3 2007

   
Digital signage networks: private label merchandising networks

   
Promotion - introduction to the promotional mix

   
Watching as you shop

   
How not to annoy your customers

   
What is Digital Signage?

   
What is Sales Promotion?

   
Sales POP with Point of Purchase Displays

   
What's the history of advertising?

   
The role of in-store TV, Enhancing the Customer Experience

   
Visual Merchandising: Why Customers Buy