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2009-05-20 | Kraft, Hershey, McDonald's Gear Up for 'Night at the Museum'
Twentieth Century Fox aims squarely at the family with promotions around Night at the Museum: Battle of the Smithsonian.
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2009-04-13 | Amazing backlight Ambilight
The "Design and Development" company has successfully implemented the project for stand console panels of Ambilight and Aurea televisions produced by Philips.
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2009-04-02 | POPAI Awards.09 - NOW CLOSED
POPAI European Awards 2009 is over. Paris Porte de Versailles closed the doors for all marketing communication specialists on March 24. Accompanied by their customers, the winners of the POPAI Awards will receive their award during the Gala Evening at the Pavillon d'Armenonville in Paris on 25 June 2009.
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2009-03-26 | Protecting nature’s sweetness
STI Group were appointed to manufacture the displays, and the Bargteheide-based honey specialist donated ten cents to the WWF’s “Mittlere Elbe” nature conservation project for every jar sold. The WWF has undertaken to conserve and re-naturalise existing riverside woodland in the conservation area near to Dessau.
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2009-03-23 | Kingsmill and Wallace & Gromit in DVD launch promo
Bread brand Kingsmill has linked up with Aardman Animations to celebrate the DVD release of Wallace & Gromit’s ‘A Matter of Loaf and Death’.
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2009-03-23 | LG Highlights ‘Life’s Good When It’s Green’
Key components of the global Life’s Good When it's Green initiative, include: Eco-Design, Eco-Products, Eco-Supply Chain and Environmental Communication.
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2009-03-18 | New HoloTerminal - Sensational nobly and quickly established
By HoloTerminal can provide information and presentations at prominent place play. The most appealing design element adds to this problem in any environment.
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2009-03-18 | MONO Wall
MONO - a lockable single frame holder which offers completely new presentation varieties for spectacles.
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2009-03-13 | Digital Money tray TIPRO
Digital Money tray TIPRO CT-102 TFT LCD with integrated use as customer Display direct information from the ERP or POS Software, Info System customer Advice and Presentation etc.
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2009-02-28 | POPAI Awards.09 - NOW OPEN for entries
Launched at the POPAI AGM in London on 5th February, the POPAI Awards.09 is NOW OPEN for entries. With 20 overall categories including the new Environmental Award, the POPAI Awards exist to showcase the talent, creativity and strength of the P-O-P industry. Most entrants will choose to use our online entry system designed to make entering the competition easier as well as enabling judging to take place solely on the photos, video files and case studies submitted.
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2009-02-20 | BTL Europe Marketing Services actuality
Dear visitors of our website, we hope very much it is of help and useful to you. We try to deliver actual and important BTL news to you every day. We stay up-to-date serving your professional needs.
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2009-02-20 | BizTrendy 2008 – Warsaw
Editors of the „Business Media” magazine has honoured ATS Display with BizTrendy 2008 award in the category „Point of sale”.
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2009-02-15 | Markitcarts are a New Medium
Markitcarts are far more than just a revolutionary new concept in supermarket trolleys – they’re a whole new concept in communicating with your customers at the hardest and most important place of all to have a voice!
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2009-02-14 | Ten new shopping habits of the formerly upper-middle class
People are eager to tell us the ways they’re saving money these days. Whether they’re well-off or not, everyone has a story about spending less. Some people are substituting private labels for brands. Others are simply buying less. Then there are those who are behaving differently and buying accordingly. According to a recent report from the Chicago Tribune, home cooking and familiar, "good old basic food" brands are gaining in popularity during the recession.
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2009-02-14 | NEC Public Display with Touch-surface
The solution is based on the patented Dispersive Signal Technology "from 3M, which does not restrict the display.
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2009-02-14 | Augmented Reality Meets Digital Signage in LEGO Kiosk
This is an uber-creative use of emerging technology in a retail environment. As this project for LEGO exhibits, linking augmented reality and digital signage opens the door to a plethora of creative opportunities.
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2009-02-13 | NRF: Stu Armstrong on in-store digital media
At last week's NRF 98th Annual Convention & Expo, EnQii president and Digital Signage Association president Stu Armstrong gave a talk on the strengths of digital in-store media for retailers. Here is an edited transcript of his presentation. Since the advent of the first in-store TV network earlier in this decade, much time and talk has been given to finding the right model for digital signage at retail. Early designs have brought about mixed results.
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2009-02-13 | Shelf-Ready Packaging provides efficiency in the market
The discounter retailers, with their strong market position and standardised shop fittings, have shown that the use of optimised shelf packaging brings clear cost advantages.
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2009-02-10 | Burger King drops wallets to promote King Deal
Burger King is dropping 1000 wallets containing gift cards and varying amounts of cash on streets across the UK today to promote its new King Deal value meal.
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2009-02-10 | Amaretto Disaronno in Valentine’s sampling
Amaretto Disaronno, the Italian liqueur, is to run a Valentine’s sampling campaign through integrated brand experience agency i2i Marketing to encourage singles and couples to try new ways of drinking the product.
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2009-02-10 | Guinness to offer free 250th anniversary t-shirts
Guinness is planning to giveaway branded t-shirts as part of an on-pack promotion to St Patrick's Day and its 250th anniversary.
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2009-02-10 | 3M and Boost create virtual shop assistant
3M and Boost Products have announced the introduction of a new concept in in-store marketing at a supermarket in the Netherlands - a virtual salesperson.
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2009-02-10 | P-O-P communication technology to revolutionise the shopping experience
Media Cart, a computer screen fixed on the nose of supermarket trolleys to provide targeted communications. The Media Cart system will offer shoppers access to a wide range of features including ads for store specials, a map showing product locations in the store and even nutritional information and recipes relating to products
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2009-02-10 | Volkswagen UK has installed wide screen and interactive digital displays
3M has announced that Volkswagen UK has installed wide screen and interactive digital displays using Vikuiti Rear Projection technology at its Chelmsford and Milton Keynes dealerships.
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2009-01-29 | Xelo Plasma Stand - LCD Plasma TV Stand
XELO ® has been specifically designated as a holder of plasma monitors from 40 "to 60" designed. The different colors available and the opportunity to decorate an individual, makes it perfect for any room.
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2009-01-14 | Cadbury launches touchscreen bus game
Saatchi & Saatchi has transformed a number of UK bus shelters into interactive games based on a fairground stall, where travellers can bash Cadbury Creme Eggs.
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2008-12-23 | Call to curb tobacco marketing
Cancer Research UK said banning vending machine sales, checkout displays and introducing plain packaging was vital. Cancer Research UK said it has renewed its lobbying after research by Stirling University showed how influential such marketing was.
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2008-12-09 | Orange snowman goes on sale by popular demand
A three-inch paper snowman designed as a prop for mobile operator Orange's retail stores has proved such a hit with customers that it has been put on sale as a charity Christmas gift.
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2008-12-09 | Opinions of retail business representatives on the usage of various types of means of in-store communication
POPAI CE completed a research project with the representatives of important retail chains in the Czech Republic in 2005 and 2008. The opinions of retail business representatives on the possibility and suitability of the use of various types of in-store communication tools are of a primary lead.
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2008-11-19 | Inflate your ideas!
The InfoBar "there is either round, square, with a roof, with the rear, in every color and printing, illuminated, with storage space, with pockets for prospectuses.
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2008-10-24 | PlayStation Magazine with Sackboy promotion
Readers will be able to download a skin that lets them personalise the Sackboy character, who is usually a cute, knitted character, and turn him into the aggressive anti-hero Kratos, who appears in the 'God of War' computer games series.
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2008-10-14 | Display solutions from STI
What the Oscar is for the film industry, the European POPAI Award is for the sales promotion sector. The Pavillon d’Armenonville in Paris provided the setting for the award ceremony.
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2008-10-08 | Glow fragrance display - a new marketing tool
Many already know it and set it for years already successfully - fragrance marketing. Whether in saunas, spas, wellness areas - there is always an asset to the ambience and the feel-good factor.
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2008-09-29 | 3M Offer Projection Films For Window Signage
Despite the problems with visibility in direct sunlight, window displays are becoming a stable of the retail digital signage market. Vikuiti is one of the better products.
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2008-09-25 | Bright beam in the realm of dreams
MegaLight company helps the clients to mark brightly and informatively the products in point-of-sale.
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2008-09-24 | Sparks' New In-Store Pitch
New high-tech retail displays will go up at 7-Eleven stores later this month, offering shoppers the ability to download free music on their MP3 players.
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2008-09-24 | Nivea appoints Space for deodorant sampling campaign
Space will help raise awareness and encourage trial through the campaign, which launches on September 11 and will last for seven weeks.
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2008-09-24 | Palette of Asia in a Food Store
One of the famous Moscow foodstuff boutiques “Azbooka Vkusa” invites all customers to join in exciting adventure all over Asia – full of bright colours, new discoveries and unusual tastes.
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2008-09-09 | The new modular LED Product
The new LED Curtain is the right solution for all, in the case of large events, concerts, TV productions, trade fairs or in the architecture so special. The transparent, with LED lights assembled flexible background.
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2008-09-09 | Shapeshifter Media FloorPosters
The development of 3D FloorPosters sets a new standard in POS marketing, adding a new dimension to the appeal of product presentation on floor foils at the Point of Sale.
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2008-09-08 | Interactive Information Terminal
The AquaMedia Tower combines customer service and multimedia marketing at the point of sale/point of information (POS/POI) in a single unit, thus providing fresh drinking water and interactive information at the same time.
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2008-09-04 | Bluewater mall launches Azure marketing offer
Bluewater shopping centre has launched a package-style offering to encourage brands to use its space for advertising and experiential marketing.
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2008-08-27 | New ad compaign was launched in Moscow Airport
Within the framework of this project four special ceiling constructions were installed in boarding pass areas of Domodedovo Moscow International Airport. The installation belongs to Aerogroup company.
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2008-08-14 | EHS Brann Cirencester supports Volvo XC90
The campaign promotes the Volvo XC90 range as the SUV for those who want a little bit more control as part of an active, thrilling life.
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2008-08-14 | Dairy Crest launches Frijj cinema ticket promotion
Frijj, Dairy Crest's flavoured milk brand, has appointed movie promotions specialist Filmology to create an on-pack promotion giving away cinema tickets.
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2008-08-14 | Video Ads Coming to a Hand Dryer Near You
Everybody values the time spent on the can, so the thought of having commercial-playing displays in the bathroom was just a need. Apparently that's how it's been going on down under.
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2008-08-13 | Red Bull Launches Content Competition
Red Bull has teamed with Filmaka, a global platform created by Hollywood executives as a place where undiscovered filmmakers can showcase their talent.
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2008-08-13 | WreckHouse International Jazz & Blues festival
To promote the WreckHouse International Jazz & Blues festival (formerly known as the St. John's Jazz Festival), wind-swept people were hung from poles in the area to visually connect people to the branding of the festival.
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2008-08-04 | Advertising campaign for L'Oreal Paris in Moscow
In the beginning of June the communication agency «Index» has developed and brought to life the advertising campaign for L'Oreal Paris trademark within the framework of Moscow International Film Festival.
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2008-07-22 | Neo To Launches InfoFlash Network
Neo is the fastest growing digital signage network operator in Europe with 15,000 displays and offices in 9 countries. As well as operating its own networks, the company provides retail digital signage for big blue-chips like Carrefour and Edeka.
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2008-07-21 | Nokia sponsors Kylie Europe tour
Nokia is launching a pan-European sales-promotion campaign backing its sponsorship collaboration with pop star Kylie Minogue. Fans will be able to win tickets to see Kylie on her European tour and meet her in person by entering an online competition through NokiaKylie.com. They will also be able to download her latest album to Nokia 5310 handsets.
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2008-07-21 | Kerrygold woos female shoppers with bag
Butter brand Kerrygold is running an on-pack promotion offering a one-in-four chance of winning a stylish 100 per cent pure-cotton bag.
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2008-07-21 | Go ECO friendly with new “Glueless” Stickers
Window Clings are about to loose their grip on the in-store window display market with the launch of a new environmentally friendly electrostatic alternative.
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2008-07-17 | Spanish supermarket chain improves its in-store marketing
Spanish supermarket chain needed to improve the production of its in-store marketing materials. It achieved its required business benefits by implementing HP's Retail Marketing Automation solution.
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2008-07-17 | Inside decorations Auchan
Big job for Auchan in Hungary was obtained by sales office in Budapest. Indoors decorations in 10 supermarkets Auchan across Hungary celebrated their 10th anniversary.
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2008-07-16 | Disneyland Paris: launches Bluetooth service
Disneyland Resort Paris has launched Bluetooth technology within its theme park to offer visitors free information about the site's attractions.
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2008-07-15 | Hasbro NetJet Introductory Display
Hasbro wanted the introductory display for its NetJet to explain the product and engage shoppers with NetJet content.
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2008-07-12 | Awesomeness with Kung Fu Panda
Londis is delighted to announce their upcoming partnership with DreamWorks Animation as co-sponsors of “Kung Fu Panda”.
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2008-07-11 | New Figrema stand for GPS navigation
An image of Figrema stand for GPS navigation is based on design of a private car dash-board shape. Combination of colours and materials evokes feelings of quality and elegancy.
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2008-07-11 | Honda invites prospects for drive in the country
Relationship marketing agency Hicklin Slade & Partners has developed a campaign for Honda to encourage families, couples, company car buyers and first-time buyers to take a drive this summer.
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2008-07-07 | STI London creates World Wide hype with Mamma Mia
After the success of the smash hit musical, Universal Pictures is turning Mamma Mia into the summer movie of 2008.
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2008-07-07 | Kiddicare Install Protouch Kiosks To Drive In-Store Sales
Kiddicare, the UK's largest provider of Nursery care has implemented a suite of interactive kiosks from Protouch to expand its marketing strategy.
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2008-07-07 | Gas Pump TV Ads Viewed by 90% of Consumers
A study commissioned by Gas Station TV and conducted by Nielsen found that over 90 percent of consumers watched or listened to GSTV while filling their tanks.
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2008-07-07 | New lenticular T-Shirts
Promote and generate excitement for your brand or license with the new lenticular line of apparel! Virtual images is excited to offer the eye-catching effects.
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2008-07-07 | New EventWindo®
EventWindo is excited to inform that the prototype for the all-new EventWindo® is now available. The EventWindo® is a really unique, creative and striking way for your customers to promote their brand.
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2008-07-02 | Advertising & Consumers Conference
This one day conference provides cutting-edge ideas about consumer behaviour to help you produce communications that engage your target audience and influence their decision-making. The programme is based on the belief that the old linear communication models have broken down. In today’s multi-media world, no brand owner can rely on winning the hearts and minds of an increasingly sophisticated and sceptical audience.
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2008-06-26 | Photograph Yourself at Topshop
The UK retailer’s followers in London, Dublin and Manchester are presented with a once-in-a-lifetime opportunity to become their own stylist, director, photographer and model.
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2008-06-20 | Individual display system with LCD
Electronic display for presentation of products, services, etc. With 10.2 inch monitor for playing video and image files and audio files. Data is read by memory stick - no PC or computer.
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2008-06-20 | Emotion Line - New system for sales promotion
The principle of Emotion Line is simple: in a light aluminum frame in the ceiling or wall is a large picture tense. Can be used both custom designs as well as from each of the 1,000 motives large image database, which the company has compiled.
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2008-06-20 | The In-Store Show
he In-Store Show 2008 proved once again to be a great success. Thousands of visitors turned up to meet leading suppliers and listen to a whole variety of conference sessions and keynotes taking place over the three days. The In-Store Show is the event for everyone involved in the in-store industry.
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2008-06-17 | A new creative display from ATS Display
ATS Display (Poland) has designed a new creative display for Coca-Cola Hellenic Bottling Company S.A. The floor display with interesting shape.
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2008-06-16 | ImpulsTV, Ñluster radio
The new medium integrated TV, radio, posters, information panel, Internet and database and a special sensors, with which it is to changing situations on the ground can respond.
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2008-06-11 | LED-light displays - The power of light
The light innovation of the new century! All being lies in the power of light. All the strong things of this world.
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2008-06-09 | John Lewis launches new ad campaign
John Lewis is set to launch its latest advertising campaign next week designed to remind customers that the department store chain is a retailer that they can trust.
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2008-06-09 | Betfair launches Euro 2008 campaign
Betfair, the world’s largest betting exchange, is launching a pan-European integrated campaign to support this summer’s Euro 2008 football tournament. The campaign, ‘Join the Home of Football Betting’, created by WDMP, aims to position Betfair as the best place to go for all football betting needs. It will include outdoor, press ads, online activity as well as direct mail, which will be sent to known football betting punters on the Betfair database.
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2008-06-06 | Ribena launches £1.4m sampling campaign
The Ribena “Harvestival”, a series of events in 41 locations nationwide, brings a taste of the countryside to consumers this summer.
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2008-06-06 | Product Sampling Most Influential In-Store Media
Product sampling tops the list as the most influential of in-store media options, followed by reading product labels and shelf coupons, according to research from BIGresearch.
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2008-06-05 | FloorWindo® - Face the Floor
This unique ultra-slim poster display is placed flat on the unused floor without compromising the surface area.
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2008-06-05 | High definition advertising medium for World Duty Free
The real-time management of the advertising wall in the flagship store of World Duty Free allows up to 24 brands to advertise at once, in the form of still images or promotional clips.
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2008-06-04 | Pelco Public View Monitors
Pelco public view monitors are optimized to deliver excellent image quality right out of the box. Incorporating high brightness, high contrast LCDs with an integrated Pixel based WDR camera, these public view systems provide a clear detailed image.
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2008-06-04 | Temporary merchandising unit for magazines
Working alongside Magazine Solutions Bartuf’s brief was to design a merchandising unit for TV listings magazines.
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2008-06-03 | E-Rail® - An electronic in-store sales promotion system
TOSHIBA TEC Europe, a leading retail and industrial automation solutions provider, announced E-Rail®, an electronic in-store sales promotion system used to actually place product and promotion at the point of purchase.
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2008-06-03 | HeroShelf™ - modular shelf branding system
Hero Shelf™ is a modular shelf branding system that offers great flexibility and customisation possibilities when it comes to highlighting and visualising the offer.
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2008-06-03 | Shop-Systems by Umdasch
Umdasch Shop-Concept has been attracting attention with its wide-ranging product campaign. No fewer than five new systems have been developed.
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2008-06-03 | Nano-Technology EuroDisplay
The mannequins are a lot easier to clean and are less susceptible to scratches caused by tools or jewellery. Nano coated mannequins have proven to be resistant with every day hectic decoration procedures.
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2008-05-22 | Arken created perfect Guinness
Code named ‘Project Beacon’ the concept was to create an in-store display icon for the brand, which would remind consumers to drink Guinness at home, as well as acting as a ‘Beacon’ to draw them to a perfectly presented display of the product.
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2008-05-22 | Feed the Hungry
In grocery stores in Madrid, the agency Zapping created a campaign to help starving children. Where you would insert a coin to release the shopping cart there are three different children’s faces.
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2008-05-22 | ROX Eyes
The promotion for ROX energy drink included handing out masks with eyes printed on them to passengers asleep on trains, buses and airplanes in Berlin.
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2008-05-20 | European consumers demand more self-service options
Budapest, Hungary - Increasing numbers of European consumers use self-service in their everyday lives, and the latest research from NCR Corp. shows an increasing percentage of individuals actually favor businesses that offer "do-it-myself" options.
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2008-05-19 | Digital signage book a 'must read'
It should be no surprise that the National Association of Broadcasters (NAB) would sponsor one of the first books to explain the business of digital signage.
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2008-05-18 | Innovationparc Packaging at Interpack
The 2008 Interpack exhibition in Dusseldorf was staging, for the first time, Innovationparc Packaging. It was supported by the EHI (European Retail Institute), ProCarton and the PDA (Pan-European Brand Design Association).
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2008-05-18 | TESCO Launches Digital Retail Network
In one of the most sophisticated retail applications of satellite technology to date, UK retailing giant TESCO has launched an in-store television network to deliver specialized advertising content to an initial segment of 100 of its locations.
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2008-05-16 | ATS Display for the Browar Namyslow
Small ATS Display Zamkowe was designed and manufactured by the ATS Display for the Browar Namyslow. This floor display was built on the base of standard plastic shelves. The display's shape and graphics may induce consumers to the impulsive purchase.
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2008-05-15 | 3D/Motion Cups
Made entirely from lenticular lens material, a new 3D/Motion cups feature the incredible 3D depth and image vibrancy. Plus, since it is a single-material design, it's 100% recyclable.
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2008-05-15 | Photographic Lenticular
VIU's patented photographic lenticular process - created by Eastman Kodak - delivers compelling special effects that go beyond traditional media. These effects include visual animations such as flips, morphs, and 3D.
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2008-05-10 | Adidas Launches Store With The Help Of Ducks
Adidas decided to launch a new store in Pilestraede, Copenhagen during Fashion Week and came up with a great idea to entice customers to go to their store.
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2008-05-06 | Stick it and touch it
If you want take advantage of the expanding market for through window/glass touch screen applications then the ViP Interactive foil has been designed for you.
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2008-05-06 | Marketing-displays at the EuroShop-2008
As experienced and innovative manufacturers of display systems for the POS, marketing-displays were proud to exhibit at two booths this year at EuroShop.
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2008-05-05 | The DeLighTable creates vibrant visual effects
This flashy table from Thomas Gardner called the DeLighTable allows you to create vibrant visual effects just by touching it. No it’s not a hypercolour table.
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2008-05-05 | Gallery Updates!
Dear guests, we invite you to visit our gallery column. You will find more than a thousand of high-quality images of different POS and promotion types. All pictures are sorted by sections such as for instance "Hygiene", "Clothes & Footwear", "Foodstuff", "HoReCa" to mention a few. Each photo can be enlarged by clicking it from the main window. All images are at your disposal.
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