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BTL Europe Marketing Services actuality
BTL Europe Marketing Services actuality

Dear visitors of our website, we hope very much it is of help and useful to you. We try to deliver actual and important BTL news to you every day. We stay up-to-date serving your professional needs.
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Ten new shopping habits of the formerly upper-middle class
Ten new shopping habits of the formerly upper-middle class

People are eager to tell us the ways they’re saving money these days. Whether they’re well-off or not, everyone has a story about spending less. Some people are substituting private labels for brands. Others are simply buying less. Then there are those who are behaving differently and buying accordingly. According to a recent report from the Chicago Tribune, home cooking and familiar, "good old basic food" brands are gaining in popularity during the recession.
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COMPANIES NEWS
 
INDUSTRY NEWS
Amazing backlight Ambilight
Amazing backlight Ambilight

The "Design and Development" company has successfully implemented the project for stand console panels of Ambilight and Aurea televisions produced by Philips.
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Protecting nature’s sweetness
Protecting nature’s sweetness

STI Group were appointed to manufacture the displays, and the Bargteheide-based honey specialist donated ten cents to the WWF’s “Mittlere Elbe” nature conservation project for every jar sold. The WWF has undertaken to conserve and re-naturalise existing riverside woodland in the conservation area near to Dessau.
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MONO Wall
MONO Wall

MONO - a lockable single frame holder which offers completely new presentation varieties for spectacles.
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BizTrendy 2008 – Warsaw
BizTrendy 2008 – Warsaw

Editors of the „Business Media” magazine has honoured ATS Display with BizTrendy 2008 award in the category „Point of sale”.
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Display solutions from STI
Display solutions from STI

What the Oscar is for the film industry, the European POPAI Award is for the sales promotion sector. The Pavillon d’Armenonville in Paris provided the setting for the award ceremony.
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Bright beam in the realm of dreams
Bright beam in the realm of dreams

MegaLight company helps the clients to mark brightly and informatively the products in point-of-sale.
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The new modular LED Product
The new modular LED Product

The new LED Curtain is the right solution for all, in the case of large events, concerts, TV productions, trade fairs or in the architecture so special. The transparent, with LED lights assembled flexible background.
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Go ECO friendly with new “Glueless” Stickers
Go ECO friendly with new “Glueless” Stickers

Window Clings are about to loose their grip on the in-store window display market with the launch of a new environmentally friendly electrostatic alternative.
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Inside decorations Auchan
Inside decorations Auchan

Big job for Auchan in Hungary was obtained by sales office in Budapest. Indoors decorations in 10 supermarkets Auchan across Hungary celebrated their 10th anniversary.
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New Figrema stand for GPS navigation
New Figrema stand for GPS navigation

An image of Figrema stand for GPS navigation is based on design of a private car dash-board shape. Combination of colours and materials evokes feelings of quality and elegancy.
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STI London creates World Wide hype with Mamma Mia
STI London creates World Wide hype with Mamma Mia

After the success of the smash hit musical, Universal Pictures is turning Mamma Mia into the summer movie of 2008.
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Individual display system with LCD
Individual display system with LCD

Electronic display for presentation of products, services, etc. With 10.2 inch monitor for playing video and image files and audio files. Data is read by memory stick - no PC or computer.
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Emotion Line - New system for sales promotion
Emotion Line - New system for sales promotion

The principle of Emotion Line is simple: in a light aluminum frame in the ceiling or wall is a large picture tense. Can be used both custom designs as well as from each of the 1,000 motives large image database, which the company has compiled.
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A new creative display from ATS Display
A new creative display from ATS Display

ATS Display (Poland) has designed a new creative display for Coca-Cola Hellenic Bottling Company S.A. The floor display with interesting shape.
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ImpulsTV, Ñluster radio
ImpulsTV, Ñluster radio

The new medium integrated TV, radio, posters, information panel, Internet and database and a special sensors, with which it is to changing situations on the ground can respond.
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FloorWindo® - Face the Floor
FloorWindo® - Face the Floor

This unique ultra-slim poster display is placed flat on the unused floor without compromising the surface area.
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Pelco Public View Monitors
Pelco Public View Monitors

Pelco public view monitors are optimized to deliver excellent image quality right out of the box. Incorporating high brightness, high contrast LCDs with an integrated Pixel based WDR camera, these public view systems provide a clear detailed image.
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Temporary merchandising unit for magazines
Temporary merchandising unit for magazines

Working alongside Magazine Solutions Bartuf’s brief was to design a merchandising unit for TV listings magazines.
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HeroShelf™ - modular shelf branding system
HeroShelf™ - modular shelf branding system

Hero Shelf™ is a modular shelf branding system that offers great flexibility and customisation possibilities when it comes to highlighting and visualising the offer.
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Shop-Systems by Umdasch
Shop-Systems by Umdasch

Umdasch Shop-Concept has been attracting attention with its wide-ranging product campaign. No fewer than five new systems have been developed.
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Nano-Technology EuroDisplay
Nano-Technology EuroDisplay

The mannequins are a lot easier to clean and are less susceptible to scratches caused by tools or jewellery. Nano coated mannequins have proven to be resistant with every day hectic decoration procedures.
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Arken created perfect Guinness
Arken created perfect Guinness

Code named ‘Project Beacon’ the concept was to create an in-store display icon for the brand, which would remind consumers to drink Guinness at home, as well as acting as a ‘Beacon’ to draw them to a perfectly presented display of the product.
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Innovationparc Packaging at Interpack
Innovationparc Packaging at Interpack

The 2008 Interpack exhibition in Dusseldorf was staging, for the first time, Innovationparc Packaging. It was supported by the EHI (European Retail Institute), ProCarton and the PDA (Pan-European Brand Design Association).
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ATS Display for the Browar Namyslow
ATS Display for the Browar Namyslow

Small ATS Display Zamkowe was designed and manufactured by the ATS Display for the Browar Namyslow. This floor display was built on the base of standard plastic shelves. The display's shape and graphics may induce consumers to the impulsive purchase.
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Photographic Lenticular
Photographic Lenticular

VIU's patented photographic lenticular process - created by Eastman Kodak - delivers compelling special effects that go beyond traditional media. These effects include visual animations such as flips, morphs, and 3D.
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Marketing-displays at the EuroShop-2008
Marketing-displays at the EuroShop-2008

As experienced and innovative manufacturers of display systems for the POS, marketing-displays were proud to exhibit at two booths this year at EuroShop.
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The Golden Superstar Poland for ATS Display
The Golden Superstar Poland for ATS Display

In 12-14 March 2008, Poznan, the annual Superstar 2008 competition was held which aimed at picking the best POS materials. The competition was organized by the Display Publishing House and the Poznan International Trade Fair in POLAND. The POSM producers took part in this competition, including the ATS Display Company.
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Hipnotized – The Ride to Victory
Hipnotized – The Ride to Victory

Createam Ltd. has once more demonstrated its creativity and shining compentence in winning first prize at the Hipnózis Kreatív Reklámverseny on 17th April 2008.
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High-end showcase for EGO Lifestyle
High-end showcase for EGO Lifestyle

To present this strikingly-designed lifestyle luxury notebook, Alrec developed and produced a display which would allow the Ego Lifestyle to be shown to full advantage.
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The Software that Drives Digital Signage
The Software that Drives Digital Signage

Xstream developed a complete suite of Digital Signage Software and Hardware solutions that allow you to easily develop and deploy enterprise and standalone digital signage solutions.
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A new POSM for the Russian market
A new POSM for the Russian market

Company «Argon» offers a new POSM for the Russian market. It is a light advertising medium installed in a refrigerant equipment. The display carries the acrylic glass with the engraving changeable depth.
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Innovative promotional equipment
Innovative promotional equipment

Company «Jazz Media» offers an innovative promotional equipment. A broad-based display with a plasma-panel and DVD-player installed.
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We’d like to give prominence to the shelf system solutions
We’d like to give prominence to the shelf system solutions

There is always lack of shelf space. So it becomes a matter of filling shelves efficiently and present optimally. All product categories and brands get a fixed space thanks to instruments such as dividers, shelf stoppers and other adapted permanent shelf decoration.
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Durst Pictor Corrugated for Eclipse
Durst Pictor Corrugated for Eclipse

New Durst machine was installed in Eclipse group last month. Model Durst Rho 600 Pictor Corrugated is placed in Eclipse Edelény (Hungary).
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A sweet success for SDI Displays
A sweet success for SDI Displays

Display solution sees Cadbury’s sales increase by 21% in Co-op stores alone. Following the re-launch of Cadbury Dairy Milk in 2003, along with 11 other variants of the 200g bar, SDI Displays were required to provide a display solution.
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Euro Cutter Guillotine
Euro Cutter Guillotine

CPArts have recently taken delivery of a large format Euro cutter Guillotine, this will complement existing production whilst also aid in the finishing production of their new large format digital machine.
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New 'Deco Pallet' replaces traditional skirt palette
New 'Deco Pallet' replaces traditional skirt palette

Cameleon Group (France) presents new concept — «Deco Pallet». This so-called 'jupe-palette' is untearable, waterproof and of good quality offset printing.
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Alplas introduces a new Silver PVC Poster Gripper
Alplas introduces a new Silver PVC Poster Gripper

The silver gripper is manufactured to a very high quality in PVC and is a new low cost alternative to Aluminium Extrusion Gripper.
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POP entertainment with Disney
POP entertainment with Disney

Together with ESL/Creative Productions, Alrec has developed two Disney units for Aviser. Both displays, the floor display and the wall display, contain a LCD screen with a Flash card player.
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Flex Face Display Light Box
Flex Face Display Light Box

The Flex Face external light box system offers an ideal medium for larger outdoor illuminated promotions. It has a robust and durable 200mm deep aluminium profile.
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New product presentation units
New product presentation units

The Cologne manufacturer of advertising and sales-promoting systems has developed two new product presenters. The presenters with a "Variation" profile boast a very trendy design and can be produced in the client's own corporate identity colours.
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Distinctive cubes
Distinctive cubes

The Baienfurt-based company Weba-Fahnen produces printed advertising flags, banners, displays and parasols for individual clients. A novelty in their programme are the printed seating cubes.
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Adwalker pilots interactive screens
Adwalker pilots interactive screens

Walking electronic billboard company Adwalker is piloting an interactive fixed screen digital network on behalf of a FTSE 100 FMCG company, with the intention of rolling out an extensive network of interactive screens across Europe if it succeeds.
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Bartuf Systems is about to change the mindset of retailers
Bartuf Systems is about to change the mindset of retailers

Bartuf Systems, one of the UK’s leading manufacturers of retail display solutions, is about to change the mindset of retailers across the country with the launch of an innovative, new queue management product.
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Double-sided floor display
Double-sided floor display

The packaging manufacturer Panther Packaging, specialised in placement displays, has developed for the retail trade a new display solution.
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Twentieth Century Fox has gone all out with a giant in-store drive for the launch of its ‘Night at the Museum’ DVD
Twentieth Century Fox has gone all out with a giant in-store drive for the launch of its ‘Night at the Museum’ DVD

Twentieth Century Fox has gone all out with a giant in-store drive for the launch of its ‘Night at the Museum’ DVD, including 6ft ‘roaring’ 3D dinosaurs. The campaign has been designed and implemented by in-store marketing agency, Bezier.
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The bodyshop light box make over
The bodyshop light box make over

W&Co produced their sleek ultra slim Katana Light Box custom designed to fit the criteria of a high quality body, skin and beauty retailer- The Bodyshop. This custom design was manufactured for their pilot store.
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Altuglas International Unveils New Plexiglas® Designer Color Collections
Altuglas International Unveils New Plexiglas® Designer Color Collections

Altuglas International, maker of Plexiglas® acrylics used by today’s top designers of point-of-purchase and visual merchandising displays, has introduced exciting new color collections.
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On the Go Solutions!
On the Go Solutions!

The Microsoft® Portable Media Center establishes a one-stop solution center for consumers to experience.
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Pick 'n' Mix from EML Ltd.
Pick 'n' Mix from EML Ltd.

Probably the best range of sweet Pick 'n' Mix Bins - proven in 1000s of stores, petrol stations and convenience stores. Pick ‘n’ mix bins are front loading, gravity fed bins.
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Investment in Computer to Screen system
Investment in Computer to Screen system

“Print & Display” is delighted to announce the company has entered an agreement with Signtronic for the purchase of a “Stencil Master” C-T-S system.
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Harrods Rocks adds 3M projection signage
Harrods Rocks adds 3M projection signage

3M United Kingdom announced that its Vikuiti Rear Projection Film and 3M Digital Signage Software are fronting the Harrods Rocks promotion at the prestigious London department store.
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Levitation system from Koema
Levitation system from Koema

Imagine your product: mobile phone, pack of cigarettes or any other small object. We can make this object levitating, not in closed transparent box but in open environment. Levitating solutions enable full product presentation from all sides.
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3M Digital Signage reaches Europe
3M Digital Signage reaches Europe

3M Digital Signage has opened a UK office at Bracknell to bring its portfolio of software and display hardware solutions to European customers in retail, entertainment, leisure, and corporate markets.
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Dynamo delivers 'An Actimel-a-day' campaign
Dynamo delivers 'An Actimel-a-day' campaign

Dynamo has helped develop a New Year promotion to encourage the public to drink one Actimel-a-day throughout January and beyond.Following a competitive pitch to deliver activity in the first quarter of 2007 for Danone brand Actimel, Dynamo marketing communications agency have helped deveop the campaign which promises consumers their money back.
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Rotation Drum Machine, Scitex Idanit
Rotation Drum Machine, Scitex Idanit

In New 2007. Year, Vektor Design bought Machine for Billboards and Citylight. It is one of the fastest digital machines in the World.
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Mall TV dictates
Mall TV dictates

Mall TV is the largest, fully commercial, single-client screenmedia network in the UK with a weekly audience of circa 5 million shoppers per week. The ‘Mall TV’ channel is branded and engages customers with the inclusion of local community news and weather updates, information on The Mall services and promotions.
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EMS & Diam makeover Europe
EMS & Diam makeover Europe

New point of purchase (POP) displays designed for a major international cosmetics firm were showcased on the company’s Continental doorsteps with the help of leading marketing roadshow specialists Event Marketing Solutions (EMS). POP experts Diam commissioned the tour of the cosmetic company’s European head offices to demonstrate its new range of stands to key decision makers.
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VNU measure in-store media
VNU measure in-store media

Media measurement company VNU is launching a new practice, this one focusing on in-store promotions and how effective they are in reaching customers. This new program will be called Nielsen In-Store and attempt to measure how customers are interacting with and being influenced by in-store signage and other media, including TV and radio as well as point-of-purchase displays.
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Full swing for Mizuno
Full swing for Mizuno

Mizuno Europe was looking for a good solution for presenting its golf clubs (woods and irons), in which account had to be taken of the positions in which the clubs would come to be after they had been taken from the display by consumers.
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Bag-in-Barrel: Beverages from the Corrugated Cardboard Barrel
Bag-in-Barrel: Beverages from the Corrugated Cardboard Barrel

STI’s latest innovation for this type of packaging is the Barrel Bag-in-Box solution. The innovative shape represents authenticity and genuine taste, attracts attention to shelves and displays and stimulates buying impulses. Lying flat, Bag-in-Barrel is shipped to bottling companies and put into shape during the filling process. This minimises logistics and warehousing costs – also better than bottles.
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New solar wobbler
New solar wobbler

It is one of the most cost effective POS items for a brand reminder or promotional trigger to the consumer. Available in card or plastic with options for special cut shapes. Focal Design company has produced a new solar wobbler. With its help you can add movement to your in-store brand message.
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World's First 3D Poster Makes The Right Moves
World's First 3D Poster Makes The Right Moves

The campaign, run by drinks giant Bacardi, is set against a backdrop of their recent brand launch, “Dance With Me”. The flat poster campaign, which complements the launch in other media, revolves around an image of dancing characters set against a fashionable backdrop. Fallons of London, responsible for the creative elements of the campaign, looked to Create 3D to provide a flat, single-colour graphic to fit ‘6 sheet’ poster units that would incorporate 3D effect and motion.
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Sweex Promotional Material
Sweex Promotional Material

New Sweex point of sale promotion pack as eye catcher The "My Digital Life" style has by now taken clear shape on the websites, packaging, in press releases, advertisements and this totally new catalogue. In addition, Sweex also gives the retailer some help on the shop floor with a new promotion pack.
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New Promotional marketing idea with this Custom printed product
New Promotional marketing idea with this Custom printed product

A unique feature of Flavell and Company is the capacity to produce on a large scale for notebooks, pads and calendars whilst maintaining the versatility required to produce short run specialist custom personalized products for individual clients.
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Sales promotion with floor advertising
Sales promotion with floor advertising

FloorPosters give advertising companies in the food retail trade the chance to influence customers, in a situation of readiness to buy, in their decision in favour of a particular product.
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Shapeshifter Media StairGraphics
Shapeshifter Media StairGraphics

Shapeshifter Media StairGraphics transform a staircase into an exclusive advertising vehicle. Using our patented process, every motif is automatically adapted to suit the surface of any staircase.
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New Merchandising Unit by Unibox
New Merchandising Unit by Unibox

Launched earlier this year is the innovative new retail merchandising unit, which clearly demonstrates Unibox's ability to create diverse retail display solutions using the Unibox modular system.
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New Premium ShopperSites Locations
New Premium ShopperSites Locations

As an addition to the existing aisle based floor graphics, SitesMedia are delighted to announce the availability of premium locations in Tesco supermarkets for floor graphic advertising.
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Optimizing displays a la Bacardi: new Power at the Point Of Sale
Optimizing displays a la Bacardi: new Power at the Point Of Sale

Premium brands need premium displays. The relaunch by Bacardi GmbH of its in-store display units gives added power at the POS.
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JT International Platinum
JT International Platinum

JTI has designed a new tobacco merchandising unit, Tchai company engineered and produced the units. After successfully testing the unit in a limited number of Total stations, this petrol company is the first in the Netherlands to implement the unit in their network of petrol stations.
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MicroSignage Technology ™
MicroSignage Technology ™

MicroSignage Technology increases sales by triggering consumer decisions and reinforcing brand messages at the store shelf, where purchasing decisions are made. MicroSignage Technology Players can be located anywhere on a retail floor such as under a product, in counter displays, on store shelves, in temporary P-O-P displays or on sales staff.
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Kraft, Hershey, McDonald's Gear Up for 'Night at the Museum'
Kraft, Hershey, McDonald's Gear Up for 'Night at the Museum'

Twentieth Century Fox aims squarely at the family with promotions around Night at the Museum: Battle of the Smithsonian.
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Kingsmill and Wallace & Gromit in DVD launch promo
Kingsmill and Wallace & Gromit in DVD launch promo

Bread brand Kingsmill has linked up with Aardman Animations to celebrate the DVD release of Wallace & Gromit’s ‘A Matter of Loaf and Death’.
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LG Highlights ‘Life’s Good When It’s Green’
LG Highlights ‘Life’s Good When It’s Green’

Key components of the global Life’s Good When it's Green initiative, include: Eco-Design, Eco-Products, Eco-Supply Chain and Environmental Communication.
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New HoloTerminal - Sensational nobly and quickly established
New HoloTerminal - Sensational nobly and quickly established

By HoloTerminal can provide information and presentations at prominent place play. The most appealing design element adds to this problem in any environment.
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Digital Money tray TIPRO
Digital Money tray TIPRO

Digital Money tray TIPRO CT-102 TFT LCD with integrated use as customer Display direct information from the ERP or POS Software, Info System customer Advice and Presentation etc.
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Markitcarts are a New Medium
Markitcarts are a New Medium

Markitcarts are far more than just a revolutionary new concept in supermarket trolleys – they’re a whole new concept in communicating with your customers at the hardest and most important place of all to have a voice!
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NEC Public Display with Touch-surface
NEC Public Display with Touch-surface

The solution is based on the patented Dispersive Signal Technology "from 3M, which does not restrict the display.
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Augmented Reality Meets Digital Signage in LEGO Kiosk
Augmented Reality Meets Digital Signage in LEGO Kiosk

This is an uber-creative use of emerging technology in a retail environment. As this project for LEGO exhibits, linking augmented reality and digital signage opens the door to a plethora of creative opportunities.
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Burger King drops wallets to promote King Deal
Burger King drops wallets to promote King Deal

Burger King is dropping 1000 wallets containing gift cards and varying amounts of cash on streets across the UK today to promote its new King Deal value meal.
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Amaretto Disaronno in Valentine’s sampling
Amaretto Disaronno in Valentine’s sampling

Amaretto Disaronno, the Italian liqueur, is to run a Valentine’s sampling campaign through integrated brand experience agency i2i Marketing to encourage singles and couples to try new ways of drinking the product.
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Guinness to offer free 250th anniversary t-shirts
Guinness to offer free 250th anniversary t-shirts

Guinness is planning to giveaway branded t-shirts as part of an on-pack promotion to St Patrick's Day and its 250th anniversary.
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3M and Boost create virtual shop assistant
3M and Boost create virtual shop assistant

3M and Boost Products have announced the introduction of a new concept in in-store marketing at a supermarket in the Netherlands - a virtual salesperson.
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P-O-P communication technology to revolutionise the shopping experience
P-O-P communication technology to revolutionise the shopping experience

Media Cart, a computer screen fixed on the nose of supermarket trolleys to provide targeted communications. The Media Cart system will offer shoppers access to a wide range of features including ads for store specials, a map showing product locations in the store and even nutritional information and recipes relating to products
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Volkswagen UK has installed wide screen and interactive digital displays
Volkswagen UK has installed wide screen and interactive digital displays

3M has announced that Volkswagen UK has installed wide screen and interactive digital displays using Vikuiti Rear Projection technology at its Chelmsford and Milton Keynes dealerships.
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Xelo Plasma Stand - LCD Plasma TV Stand
Xelo Plasma Stand - LCD Plasma TV Stand

XELO ® has been specifically designated as a holder of plasma monitors from 40 "to 60" designed. The different colors available and the opportunity to decorate an individual, makes it perfect for any room.
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Cadbury launches touchscreen bus game
Cadbury launches touchscreen bus game

Saatchi & Saatchi has transformed a number of UK bus shelters into interactive games based on a fairground stall, where travellers can bash Cadbury Creme Eggs.
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Call to curb tobacco marketing
Call to curb tobacco marketing

Cancer Research UK said banning vending machine sales, checkout displays and introducing plain packaging was vital. Cancer Research UK said it has renewed its lobbying after research by Stirling University showed how influential such marketing was.
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Orange snowman goes on sale by popular demand
Orange snowman goes on sale by popular demand

A three-inch paper snowman designed as a prop for mobile operator Orange's retail stores has proved such a hit with customers that it has been put on sale as a charity Christmas gift.
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Inflate your ideas!
Inflate your ideas!

The InfoBar "there is either round, square, with a roof, with the rear, in every color and printing, illuminated, with storage space, with pockets for prospectuses.
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PlayStation Magazine with Sackboy promotion
PlayStation Magazine with Sackboy promotion

Readers will be able to download a skin that lets them personalise the Sackboy character, who is usually a cute, knitted character, and turn him into the aggressive anti-hero Kratos, who appears in the 'God of War' computer games series.
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Glow fragrance display - a new marketing tool
Glow fragrance display - a new marketing tool

Many already know it and set it for years already successfully - fragrance marketing. Whether in saunas, spas, wellness areas - there is always an asset to the ambience and the feel-good factor.
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3M Offer Projection Films For Window Signage
3M Offer Projection Films For Window Signage

Despite the problems with visibility in direct sunlight, window displays are becoming a stable of the retail digital signage market. Vikuiti is one of the better products.
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Sparks' New In-Store Pitch
Sparks' New In-Store Pitch

New high-tech retail displays will go up at 7-Eleven stores later this month, offering shoppers the ability to download free music on their MP3 players.
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Nivea appoints Space for deodorant sampling campaign
Nivea appoints Space for deodorant sampling campaign

Space will help raise awareness and encourage trial through the campaign, which launches on September 11 and will last for seven weeks.
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Palette of Asia in a Food Store
Palette of Asia in a Food Store

One of the famous Moscow foodstuff boutiques “Azbooka Vkusa” invites all customers to join in exciting adventure all over Asia – full of bright colours, new discoveries and unusual tastes.
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Shapeshifter Media FloorPosters
Shapeshifter Media FloorPosters

The development of 3D FloorPosters sets a new standard in POS marketing, adding a new dimension to the appeal of product presentation on floor foils at the Point of Sale.
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Interactive Information Terminal
Interactive Information Terminal

The AquaMedia Tower combines customer service and multimedia marketing at the point of sale/point of information (POS/POI) in a single unit, thus providing fresh drinking water and interactive information at the same time.
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Bluewater mall launches Azure marketing offer
Bluewater mall launches Azure marketing offer

Bluewater shopping centre has launched a package-style offering to encourage brands to use its space for advertising and experiential marketing.
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New ad compaign was launched in Moscow Airport
New ad compaign was launched in Moscow Airport

Within the framework of this project four special ceiling constructions were installed in boarding pass areas of Domodedovo Moscow International Airport. The installation belongs to Aerogroup company.
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EHS Brann Cirencester supports Volvo XC90
EHS Brann Cirencester supports Volvo XC90

The campaign promotes the Volvo XC90 range as the SUV for those who want a little bit more control as part of an active, thrilling life.
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Dairy Crest launches Frijj cinema ticket promotion
Dairy Crest launches Frijj cinema ticket promotion

Frijj, Dairy Crest's flavoured milk brand, has appointed movie promotions specialist Filmology to create an on-pack promotion giving away cinema tickets.
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Video Ads Coming to a Hand Dryer Near You
Video Ads Coming to a Hand Dryer Near You

Everybody values the time spent on the can, so the thought of having commercial-playing displays in the bathroom was just a need. Apparently that's how it's been going on down under.
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Red Bull Launches Content Competition
Red Bull Launches Content Competition

Red Bull has teamed with Filmaka, a global platform created by Hollywood executives as a place where undiscovered filmmakers can showcase their talent.
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WreckHouse International Jazz & Blues festival
WreckHouse International Jazz & Blues festival

To promote the WreckHouse International Jazz & Blues festival (formerly known as the St. John's Jazz Festival), wind-swept people were hung from poles in the area to visually connect people to the branding of the festival.
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Advertising campaign for L'Oreal Paris in Moscow
Advertising campaign for L'Oreal Paris in Moscow

In the beginning of June the communication agency «Index» has developed and brought to life the advertising campaign for L'Oreal Paris trademark within the framework of Moscow International Film Festival.
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Neo To Launches InfoFlash Network
Neo To Launches InfoFlash Network

Neo is the fastest growing digital signage network operator in Europe with 15,000 displays and offices in 9 countries. As well as operating its own networks, the company provides retail digital signage for big blue-chips like Carrefour and Edeka.
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Kerrygold woos female shoppers with bag
Kerrygold woos female shoppers with bag

Butter brand Kerrygold is running an on-pack promotion offering a one-in-four chance of winning a stylish 100 per cent pure-cotton bag.
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Spanish supermarket chain improves its in-store marketing
Spanish supermarket chain improves its in-store marketing

Spanish supermarket chain needed to improve the production of its in-store marketing materials. It achieved its required business benefits by implementing HP's Retail Marketing Automation solution.
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Disneyland Paris: launches Bluetooth service
Disneyland Paris: launches Bluetooth service

Disneyland Resort Paris has launched Bluetooth technology within its theme park to offer visitors free information about the site's attractions.
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Hasbro NetJet Introductory Display
Hasbro NetJet Introductory Display

Hasbro wanted the introductory display for its NetJet to explain the product and engage shoppers with NetJet content.
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Awesomeness with Kung Fu Panda
Awesomeness with Kung Fu Panda

Londis is delighted to announce their upcoming partnership with DreamWorks Animation as co-sponsors of “Kung Fu Panda”.
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Honda invites prospects for drive in the country
Honda invites prospects for drive in the country

Relationship marketing agency Hicklin Slade & Partners has developed a campaign for Honda to encourage families, couples, company car buyers and first-time buyers to take a drive this summer.
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Kiddicare Install Protouch Kiosks To Drive In-Store Sales
Kiddicare Install Protouch Kiosks To Drive In-Store Sales

Kiddicare, the UK's largest provider of Nursery care has implemented a suite of interactive kiosks from Protouch to expand its marketing strategy.
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Gas Pump TV Ads Viewed by 90% of Consumers
Gas Pump TV Ads Viewed by 90% of Consumers

A study commissioned by Gas Station TV and conducted by Nielsen found that over 90 percent of consumers watched or listened to GSTV while filling their tanks.
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New lenticular T-Shirts
New lenticular T-Shirts

Promote and generate excitement for your brand or license with the new lenticular line of apparel! Virtual images is excited to offer the eye-catching effects.
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New EventWindo®
New EventWindo®

EventWindo is excited to inform that the prototype for the all-new EventWindo® is now available. The EventWindo® is a really unique, creative and striking way for your customers to promote their brand.
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Photograph Yourself at Topshop
Photograph Yourself at Topshop

The UK retailer’s followers in London, Dublin and Manchester are presented with a once-in-a-lifetime opportunity to become their own stylist, director, photographer and model.
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LED-light displays - The power of light
LED-light displays - The power of light

The light innovation of the new century! All being lies in the power of light. All the strong things of this world.
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John Lewis launches new ad campaign
John Lewis launches new ad campaign

John Lewis is set to launch its latest advertising campaign next week designed to remind customers that the department store chain is a retailer that they can trust.
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Ribena launches £1.4m sampling campaign
Ribena launches £1.4m sampling campaign

The Ribena “Harvestival”, a series of events in 41 locations nationwide, brings a taste of the countryside to consumers this summer.
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Product Sampling Most Influential In-Store Media
Product Sampling Most Influential In-Store Media

Product sampling tops the list as the most influential of in-store media options, followed by reading product labels and shelf coupons, according to research from BIGresearch.
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High definition advertising medium for World Duty Free
High definition advertising medium for World Duty Free

The real-time management of the advertising wall in the flagship store of World Duty Free allows up to 24 brands to advertise at once, in the form of still images or promotional clips.
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E-Rail® - An electronic in-store sales promotion system
E-Rail® - An electronic in-store sales promotion system

TOSHIBA TEC Europe, a leading retail and industrial automation solutions provider, announced E-Rail®, an electronic in-store sales promotion system used to actually place product and promotion at the point of purchase.
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Feed the Hungry
Feed the Hungry

In grocery stores in Madrid, the agency Zapping created a campaign to help starving children. Where you would insert a coin to release the shopping cart there are three different children’s faces.
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ROX Eyes
ROX Eyes

The promotion for ROX energy drink included handing out masks with eyes printed on them to passengers asleep on trains, buses and airplanes in Berlin.
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European consumers demand more self-service options
European consumers demand more self-service options

Budapest, Hungary - Increasing numbers of European consumers use self-service in their everyday lives, and the latest research from NCR Corp. shows an increasing percentage of individuals actually favor businesses that offer "do-it-myself" options.
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Digital signage book a 'must read'
Digital signage book a 'must read'

It should be no surprise that the National Association of Broadcasters (NAB) would sponsor one of the first books to explain the business of digital signage.
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TESCO Launches Digital Retail Network
TESCO Launches Digital Retail Network

In one of the most sophisticated retail applications of satellite technology to date, UK retailing giant TESCO has launched an in-store television network to deliver specialized advertising content to an initial segment of 100 of its locations.
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3D/Motion Cups
3D/Motion Cups

Made entirely from lenticular lens material, a new 3D/Motion cups feature the incredible 3D depth and image vibrancy. Plus, since it is a single-material design, it's 100% recyclable.
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Adidas Launches Store With The Help Of Ducks
Adidas Launches Store With The Help Of Ducks

Adidas decided to launch a new store in Pilestraede, Copenhagen during Fashion Week and came up with a great idea to entice customers to go to their store.
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Stick it and touch it
Stick it and touch it

If you want take advantage of the expanding market for through window/glass touch screen applications then the ViP Interactive foil has been designed for you.
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The DeLighTable creates vibrant visual effects
The DeLighTable creates vibrant visual effects

This flashy table from Thomas Gardner called the DeLighTable allows you to create vibrant visual effects just by touching it. No it’s not a hypercolour table.
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Giants «attack» London
Giants «attack» London

An unusual swimmer has appeared just opposite London main bridge. He is huge, swimming right on the lawn. His massive back advertises the tattoo salon. Look how stunning it is!
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Istanbul promotes reading with book benches
Istanbul promotes reading with book benches

Istanbul is promoting reading with benches constructed as books all over the city. The benches display 18 famous Turkish poets.
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Parking Lot promotions see drivers home
Parking Lot promotions see drivers home

Drive home a lasting impression through our Parking Lot promotions, the ultimate way to enhance your brand and engage the consumer in an otherwise dull environment.
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Unilever KNORR placed 3D applications at bus stops
Unilever KNORR placed 3D applications at bus stops

Campaign details: KNORR placed 3D applications at bus shelters in order to launch new recipes inserted in the product packages. KNORR also advertised on Carrefour panels in order to launch new recipes inserted in the product packages. Lastly KNORR placed 3D applications at Carrefour megalights in order to launch new recipes inserted in the product packages.
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3M Touch Systems to showcase MicroTouch digital signage
3M Touch Systems to showcase MicroTouch digital signage

MicroTouch DST touchscreens offer display integrators a solution for large-format interactive applications, from 32-inch to 46-inch screen sizes, that require fast, accurate, reliable touch response.
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Heinz - Taste of home hearty soups
Heinz - Taste of home hearty soups

Campaign details: Heinz is supporting its range of ‘Taste of Home’ hearty soups with the UK’s largest ‘steaming’ billboard. Every day until 9 March, between the peak commuter hours of 6.30- 9.30am and 5-8pm, a giant pot of steaming Beef Stew and Dumplings soup will entice hungry passers-by to try out Heinz’s Taste of Home range.
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A totally new signage system
A totally new signage system

Sign-Edge is a totally new signage system. A must have product for anyone who needs to create signs and poster holders in different sizes and styles.
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Clinique Bonus In-Store
Clinique Bonus In-Store

This is a great time to discover what's new at Clinique and your time to receive a great free gift filled with new products, classic favourites and exclusive items only available during Clinique Bonus.
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DS solutions enriches exhibitions in Poland National Museum
DS solutions enriches exhibitions in Poland National Museum

Veracomp and ABEMA Systemy Prezentacyjne installed CAYIN's digital signage system in the National Museum in Krakow, Poland for the exhibition. «The Monumental Theatre of Stanislaw Wyspianski» in memory of the famous Polish artist.
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ChapStick Features Counter Display
ChapStick Features Counter Display

This ChapStick display is a clever replica of the ChapStick package. The compact display unit is versatile, because it can be placed on a counter or hung from a tie strap.
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HP Launches New HP Photo Center
HP Launches New HP Photo Center

HP unveiled several retail photo printing solutions and services that provide consumers the tools to personalize their photos and publish customized creative output, while helping retailers maintain peak efficiency.
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Martin McColl continues store renewal programme
Martin McColl continues store renewal programme

The redesigned counter units, developed by merchandising display firm Kesslers International, were installed by in-store specialists CJ Services following a detailed survey of the retailers' estate, and are a key element in Martin McColl's store modernisation programme.
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Bio Poncho™ – a versatile production
Bio Poncho™ – a versatile production

Like many of the people involved in the promotions industry, promotional products have to be versatile. They need to be relevant to the brand, user-friendly, useful and now they may also have to be friendly too.
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Bud, Miller Lite Show Their Primary Colors
Bud, Miller Lite Show Their Primary Colors

The division between red and blue is migrating from the political map and into beer packaging with Budweiser red battling Miller Lite blue. nheuser-Busch, St. Louis, will launch new all-red packaging, flagging Budweiser as “The Great American Lager,” nationally by mid-summer.
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Subway Enhances Loyalty Program in a 'Single Swipe'
Subway Enhances Loyalty Program in a 'Single Swipe'

A new technology could render retailer loyal reward cards passé while making branded credit cards an even more integral part of consumers' lives. This week, loyalty marketing tech firm Chockstone will unveil the next generation of "Single Swipe".
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NEC Display Solutions Europe
NEC Display Solutions Europe

At various locations in several different branches of SPAR AG 19” and 21” screens have been installed along with 40” Public Displays to show promotions on products and direct customers to their in-store location.
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HP e3000 European promotions
HP e3000 European promotions

For HP e3000 customers that want to change from the MPE/iX platform to an HP-UX server, we offer new promotions: the MPE/iX to HP-UX server trade-up promotion and the MPE/iX to HP-UX conversion kits promotion.
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Supermarkets face fines under new supplier rules
Supermarkets face fines under new supplier rules

The big four supermarkets could possibly face fines as a new regulator to judge disputes between retailers and their suppliers looks likely to get the go ahead from the Competition Commission.
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Kickers launches new poster campaign
Kickers launches new poster campaign

Creative agency ODD has launched a new campaign for Kickers footwear. The poster campaign uses a series of paper-legged characters in an attempt to reflect the personality of different types of shoe.
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Touch&Go Messenger
Touch&Go Messenger

A new release screen is anything but small. The high-definition (1080p) Touch&Go Messenger 65 is geared for retail customers to create interactive in-store messaging on a super-sized 65” screen.
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Walk though screens
Walk though screens

The Walk-Through Screen is an excellent eye-catcher. Whenever Walk-Through Screen has been presented to an audience, it has proved its ability to draw magnificent attention, with crowds of people gathering around.
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New advertising shopping cart handle
New advertising shopping cart handle

Here is a new developed shopping cart handle that displays rotating advertising messages. Inside of the handle there is a drum covered with printed paper ads that spins automatically as shoppers push the cart ahead.
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Digital Floor Mat Advertising - The IntelliMat
Digital Floor Mat Advertising - The IntelliMat

Next time you're in the local supermarket shopping for some bleach, don't look down. That is, if you don't want to see an advert.
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"Vitrine" - New Display Technologies

The "Vitrine" digital signage solution is a stand-alone or wall-mounted multi-display unit with up to six LCDs for indoor viewing.
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The Detachable Holo Screen
The Detachable Holo Screen

The Detachable Holo Screen is an ultra-thin film version of the Holo Screen, which can be attached and re-attached to shop windows and other glass surfaces. The Detachable Holo Screen can be reused up to 100 times at different locations.
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Promotions lure shoppers from favourite brands
Promotions lure shoppers from favourite brands

Almost half of all shoppers (48 per cent) fail to remain loyal to a favourite brand if a competitor is running a promotion, according to a new survey. A further 24 per cent were unsure whether they would purchase a preferred brand when presented with rival offers.
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New Shelf Management System
New Shelf Management System

Here is a new Shelf Management System which is manufactured using reprocessed plastic material supporting responsible environmental considerations.
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"The Way Out" campaign/concept

This elevator in a car park building (and others like it) were fitted out with views of the Norwegian wilderness as part of communicating the campaign's "The Way Out" campaign/concept.
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Digital display mat creates new advertising medium
Digital display mat creates new advertising medium

The IntelliMat is a point of sale digital media wireless computer embedded in a thin mat made of a lightweight thermoplastic alloy.
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Projected advertisement for the mall's movie theatre
Projected advertisement for the mall's movie theatre

This projected advertisement for the mall's movie theatre responds when you jump around on it. Kids couldn't get enough of it.
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Duracell launches 4+4 Christmas promotion
Duracell launches 4+4 Christmas promotion

Duracell, the UK's number one battery brand, is set to further drive retailer profits as it offers consumers even greater value for money with the fantastic 4+4 Christmas promotion this year.
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C-stores targeted in Christmas campaign
C-stores targeted in Christmas campaign

Nearly 30,000 small retail businesses across Scotland have been sent information packs outlining how to deal with violence and abuse from customers.
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Hyposurface a new era of three-dimensional overview
Hyposurface a new era of three-dimensional overview

HypoSurface is the World's first display system where the screen surface physically moves! Information and form are linked to give a radical new media technology: an info-form device.
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Hairdresser / BNConcept
Hairdresser / BNConcept

Identita - unique hairdresser and shop in Aarhus, Denmark. Renovation and interior decoration of hairdresser in the centre of Aarhus.
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Jeep Outdoor Parking Campaign
Jeep Outdoor Parking Campaign

Chrysler LLC has turned to the guerrilla marketing strategy to promote the Jeep brand in the city of Copenhagen in Denmark by painting parking spaces in weird places like over steps and trees.
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Concept Store / BNConcept
Concept Store / BNConcept

TDC unique concept shop in Copenhagen in a nationwide chain of communications shops in Denmark Concept development for a leading communications company.
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Walt Disney Launches Magical Blu-ray Tour
Walt Disney Launches Magical Blu-ray Tour

Walt Disney Studios has launched Disney’s Magical Blu-ray Tour, to educate consumers about new high-definition home entertainment technology.
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Panasonic Announce New 'Smart Screens'
Panasonic Announce New 'Smart Screens'

Adspace Networks has teamed up with Panasonic to provide new Adspace Mall Network properties with custom-made, high-definition digital advertising plasma displays - called “Smart Screens”.
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Delaviuda introduces point-of-sale displays for Christmas
Delaviuda introduces point-of-sale displays for Christmas

The Spanish confectionery company Delaviuda will advertise its chocolate range before Christmas with a strong media campaign, increasing its campaign budget by 30%.
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Kidsnax launches Nickelodeon fruit snacks
Kidsnax launches Nickelodeon fruit snacks

Amcor PushPop, the easy-open and fun-shaped flexible pack from Amcor Flexibles, has been chosen by Kidsnax to launch a range of fruit snacks under the Nickelodeon brand.
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Business applications which can benefit
Business applications which can benefit

Developing and maintaining brand awareness becomes increasingly challenging with the evolution of our commercialized society. Holographic point of purchase displays, signage, and premiums make effective, eye-catching attractions. Here is a new line of custom point of purchase displays PLasH POP™.
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Content Management for digital POS-Media
Content Management for digital POS-Media

Digital Instore-Media tap the retail entirely new ways of communicating with the customer. The range of large flat screens on display to customer funds or scales to interactive kiosk systems and Touchscreen-PCs on the cart.
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Retail Meetings in Russia
Retail Meetings in Russia

ERA had its Annual Meeting at the Moscow based Plekhanov Russian Academy of Economics, which earlier this year had its 100 years anniversary. 24 professors from retail met from Belarus, Czech Republic , Germany, Ireland, Moldavia, Russian, UK and Ukraine.
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Nestea - melted down to pure enjoyment
Nestea - melted down to pure enjoyment

Nestea featured an attention-grabbing display in the middle of Vienna's city centre. Coca-Cola Austria's promotion included an ice block.
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Tesco Shopper Alogorithms
Tesco Shopper Alogorithms

Dunnhumby's, a data-analysis firm, uses algorithms to crunch data on customer behaviour for a number of clients.
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Introducing Weather ReadyTM
Introducing Weather ReadyTM

This year, be ready for the 2007 Hurricane season with Energizer’s exclusive safety and survival preparedness program. Wherever you live, our program can help you be prepared.
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Kodak champions print
Kodak champions print

Kodak has launched a major multichannel marketing effort intended to cast print as a marketing medium in a positive light. Despite the hype surrounding various media these days, marketers regularly spend more of their budget on direct mail than on broadcast media
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New Granini on-pack promotion
New Granini on-pack promotion

Just in time for the start of school, Eckes-Granini is launching an on-pack promotion for the kids drink FruchtTiger. From the beginning of August to the end of October 2007.
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New tasty Campbells' bins
New tasty Campbells' bins

A new retail POS concept has been developed recently for the world’s leading maker and marketer of soups “Campbell Soups Company”. The display on the picture presents a rather tasty concept for the ever-crowded retail environment.
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Social Retailing: The New In-Store Experience
Social Retailing: The New In-Store Experience

Interactive services firm IconNicholson has created a new type of in-store experience that combines social networking and shopping.
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European Commission plans global campaign to boost wine sector abroad
European Commission plans global campaign to boost wine sector abroad

European Agriculture Commissioner Mariann Fischer Boel is planning a massive global campaign to promote European wine, hoping to boost a sector suffering from overproduction and New World competition.
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Borealis caps: organoleptic properties and unique design
Borealis caps: organoleptic properties and unique design

Borealis, a leading provider of innovative value creating plastics solutions, has designed a unique polypropylene (PP) grade, RE450MO, to produce caps for bottled water, as well as sports and energy drinks.
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Heineken counts down to Rugby World Cup 2007
Heineken counts down to Rugby World Cup 2007

Heineken International announced today the launch of its new campaign, entitled ‘Continental Shift,’ officially starting the countdown to the opening game of Rugby World Cup 2007 in Paris on September 7th.
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SMART Merchandising
SMART Merchandising

SMART Merchandising, a system that enables you to target customers during daily business cycles with interactive promotions on the pump. With SMART Merchandising, you can create, broadcast, and track promotions and coupons in minutes.
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Every purchase carries bonus
Every purchase carries bonus

The retail store chain “Paterson” together with its strategic partner “Vneshtorgbank” launched a new program “Every purchase carries bonus”.
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Rembrandt re-brands with new packaging
Rembrandt re-brands with new packaging

Premium oral and beauty care brand Rembrandt, part of the Johnson & Johnson group, says it has re-branded by updating its packaging featuring a design that aims to rejuvenate its share of the tooth whitening market.
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"Pirates" Booty: Record Number of Promotional Partners

Just one day after one of the summer’s hottest films premiered, marketers are moving ahead with promotions and tie-ins around The Walt Disney Co.’s “Pirates of the Caribbean: At World’s End.”
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THIRD time is a charm
THIRD time is a charm

And a slew of big-name brands are backing the May 4 release of Spider-Man 3 with a combined marketing investment of more than $100 million.
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Food labelling campaign launched
Food labelling campaign launched

The labels show percentages of guideline daily amounts (GDA) of sugar, salt, fat and calories in each serving. Other firms use red, amber and green labels - where green is good and red warns not to consume too much.
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Nintendo Wii Launches with Innovative Wireless In-store POP Displays
Nintendo Wii Launches with Innovative Wireless In-store POP Displays

Henley & Henley, Retail Consultants for Nintendo UK, and Comtech M2M, a leading Machine-to-Machine (M2M) solution provider, today unveil the latest innovations in Point of Purchase (POP) with an in-store Retail Communication Display (RCD), which is controlled and updated from Nintendo's Head Office.
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Battery Brain™ presents the projects
Battery Brain™ presents the projects

Battery Brain is a patented automotive accessory that attaches to a vehicle’s battery and ensures it always maintains enough charge to start the engine.
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Ñonsumers will take up Pepsi design
Ñonsumers will take up Pepsi design

Starting from this week, having registered at designourpepsican.com the consumers will get a chance to created their own design for Pepsi. The best design’s author will get $10,000 as a prize.
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REKLAMA, POLYGRAF 2007 - The trade fair of Central European significance
REKLAMA, POLYGRAF 2007 - The trade fair of Central European significance

REKLAMA, POLYGRAF represents the only trade fair in Czech Republic focused on marketing communications that was able to overcome all storms, to stand up to all competitive projects and to attract exhibitors from the Central European Region. It is held regularly and continuously since 1993, when it was introduced for the first time.
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Nokia opens trade departments in cellular network stores
Nokia opens trade departments in cellular network stores

Nokia and Dixis announce the launch of a joint project Shop-in-Shop in Moscow cell network stores. The just opened Nokia departments in Dixis stores are the first ones of Shop-in-Shop category.
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Statoil Selects AVT for Store Planning Initiative
Statoil Selects AVT for Store Planning Initiative

European Convenience Store Retailer Supports Coordinated Merchandising Center of Excellence With Retail FOCUS. AVT will deploy the technology across Statoil's 2,000 European retail sites in Norway, Sweden, Denmark, Ireland, Poland, Russia, Estonia, Lithuania and Latvia.
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Fiat Scudo revs up with Schumacher campaign by Arc
Fiat Scudo revs up with Schumacher campaign by Arc

Arc's campaign features Michael Schumacher, the ultimate professional, trying out potential new careers – from chauffeur to gardener after retiring from motor racing with the new Fiat Scudo being the van of his choice.
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French Olympic Lyon Football Team
French Olympic Lyon Football Team

LG Electronics will officially sponsor the famous French soccer team, Olympic Lyon, until 2007. As the official sponsor of Olympic Lyon, LG Electronics will hold the rights to use the soccer club's logo, display the LG logo on the football champions' uniforms.
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Müller rice pudding with a spoon
Müller rice pudding with a spoon

At last, the perfect spoon to properly enjoy Müller rice pudding. The "spoon for a little appetite".
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Innovative pack benefits from sleeve decoration
Innovative pack benefits from sleeve decoration

An innovative re-usable promotional pack, designed by Sonoco and Plastique for Gillette, features sleeves from CCL Decorative Sleeves that provide both decoration and tamper-evidence.
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Burger King backs the burger with launch of...
Burger King backs the burger with launch of...

Burger King has hit back in defence of the burger with a ‘celebrate the burger' promotional campaign.
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Consumers Respond to Coupons, Discounts in Direct Mail
Consumers Respond to Coupons, Discounts in Direct Mail

A new study shows that, perhaps not surprisingly, marketers can increase the effectiveness of their direct mail pieces by including exclusive offers and coupons.
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Fresh & Easy at Tesco
Fresh & Easy at Tesco

U.K. based Tesco recently revealed its plan to brand its U.S. stores, as well as its private label goods, with the logo, Fresh & Easy.
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Easter time with Müller
Easter time with Müller

Easter with the Corner of the Month: Like in the previous year, the Müller's Easter bunny is hiding "Easter nests" on the shelves. They will be really easy to spot.
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GLOBAL Point is realizing BTL-program in HoReCa channel
GLOBAL Point is realizing BTL-program in HoReCa channel

National promotion campaign boosting Pall Mall will be launched on the 1st of May and will last till the 31st of July in 24 Russian towns. The slogan will sound like “Catch MINI with your imagination”.
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Mars to launch chocolate Planet balls
Mars to launch chocolate Planet balls

Mars is investing £4.2m in a major new product launch this year. It is the first new product launch from Mars since 2004 when the company lauched Mars Delight.
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Britain Adopts New Food Packaging Labels
Britain Adopts New Food Packaging Labels

With healthy eating at the top of many Britons' New Year's resolution lists, food manufacturers launched an advertising campaign Wednesday to promote nutritional labels on food sold in this country.
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How
How "Shopping Tomorrow" looks like.

Paderborn, Germany — "Living Tomorrow," a non-profit organization founded in 1995, is opening an exhibition today in Vilvoorde near Brussels. Here, innovative companies are demonstrating how people live, work, travel and shop today, and what this will be like in the near future.
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Compass points the way to ethical design
Compass points the way to ethical design

The POS material has been created to engage customers within its Eurest business and encapsulate the organic and ethical look of its current drive to promote healthy, ethical food options for employees in blue-chip companies such as BT, O2, Abbey and Ford.
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Coke Trilogy Set for Success in 2007
Coke Trilogy Set for Success in 2007

Coca-Cola Enterprises Limited (CCE) has announced integrated marketing plans for its three cola brands, ‘Coca-Cola’, ’Diet Coke’, and ‘Coca-Cola’ Zero in 2007. With each positioned towards their target audiences, the appeal and relevance of the ‘Coke’ brand is set to extend to even more consumers in the next twelve months.
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New glass single-dose for liquids
New glass single-dose for liquids

The Flackpull is the latest single dose glass container for liquid products. Its main original feature is the aluminium protective colour, which makes it unnecessary to break the glass in order to get the product out. It is sufficient to just remove the protective cover with the lid provided or to pierce it.
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Winter's Bourbon Cask Ale
Winter's Bourbon Cask Ale

Winter's Bourbon Cask Ale is back. The second year of the Seasonal Beer program is off to a terrific start. This program has enjoyed great success in the On-Premise, so this year these products are available in 6-pack bottles for Off Premise accounts. Our Seasonal Draught Beers are all hand crafted with clear product point-of-difference. Winter's Bourbon Cask Ale is perfect for sharing with Family and Friends.
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Squeeze: a new way of enjoying The Laughing Cow
Squeeze: a new way of enjoying The Laughing Cow

The Laughing Cow® processed cheese was launched in 1921 by Léon BEL who opened a small processed cheese plant in the Jura region of France. Since then, The Laughing Cow® has been enjoyed by many generations of consumers, either in aluminium portions, tabs, snacks or slices to become the most-sold BEL brand in the world.
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Procter & Gamble is rewiring its in-store dashboard
Procter & Gamble is rewiring its in-store dashboard

Procter & Gamble is rewiring its in-store dashboard. P&G and a slate of other top marketers are expanding their test of a measurement system that compares in-store media to traditional advertising. The goal: to show the reach of in-store vehicles in terms that media planners can understand.
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Nikon Rolls Out RightNow Marketing Across Europe
Nikon Rolls Out RightNow Marketing Across Europe

Nikon Europe has extended its relationship with RightNow? Technologies and deployed RightNow Marketing(TM) as its out-bound customer communication system.
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Advertising must do more to improve portrayal of disability
Advertising must do more to improve portrayal of disability

The need to improve the portrayal of people with disabilities in the media and specifically in advertising was the focus of a breakfast briefing at the IPA on Wednesday 22 November, organised by the European Association of Communications Agencies (EACA) and the Broadcasting and Creative Industries Disability Network (BCIDN).
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New ad campaign of Russian Brewery Union
New ad campaign of Russian Brewery Union

Russian Brewery Union is launching the second stage of advertising campaign under the name “After 18”. It restricts the access to the brewing products of those who’s under eighteen years old.
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Intel uses giveaway drive
Intel uses giveaway drive

Computer chipmaker Intel is giving away 150,000 breakfast packs on the London Underground in an attempt to position itself as a brand that supercharges people's days.
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Plastics Engineering Europe Magazine
Plastics Engineering Europe Magazine

Plastics Engineering Europe focused on advancements and news in the plastics industry throughout Europe. Coverage included new materials, equipment, and applications as well as important issues facing European companies.
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Mars reworks drinks ahead of expansion
Mars reworks drinks ahead of expansion

Masterfoods has repackaged two of its Mars drinks - Mars Original Drink and Mars Drink Extra Choc.
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Seychelles teams up with Lindt chocolate
Seychelles teams up with Lindt chocolate

Seychelles will be featured in a sweeping promotional campaign for the famous Lindt chocolate brand throughout Germany. The campaign is a joint effort between the Seychelles Tourism Board’s (STB) representation in Germany and the famous chocolate maker.
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Now in bookstores
Now in bookstores

"Why We Buy: The Science of Shopping" written by Paco Underhill.A witty and pragmatic report from the retail trenches on consumers' tastes and habits -- what makes them tick, what happens to people in stores, how to influence or change customers, and how customers change stores.
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Beiersdorf France Renowned for Creativity and Innovation
Beiersdorf France Renowned for Creativity and Innovation

The Janus Business Award, mark of creativity and innovation in customer service, is the reward for an ambitious, innovative program which re-invents the products offered on Hygiene and Beauty store shelves.Presented by the French Institute of Design at a ceremony this award is based on five specific criteria: Ergonomics, Esthetics, Ethics and Emotion
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Cadbury brand targets convenience trend
Cadbury brand targets convenience trend

UK snack maker Kitchen Range Foods has launched a new range of individually packaged chocolate doughnuts, created using the iconic Cadbury confectionery brand.
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French  exquisite wine “French Rabbit” in Tetra Pak packaging
French exquisite wine “French Rabbit” in Tetra Pak packaging

“French Rabbit” wine has appeared recently in a new 1-litre cardboard packaging developed by Tetra Pak. An octagonal box is provided with the small lid screwed on the top.
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Beverage Firms Cease All Advertising to Children Under 12
Beverage Firms Cease All Advertising to Children Under 12

In an effort to stave off European Union legislation, soft-drink marketers in Europe have pledged to stop marketing to children under 12 and to limit soft-drink sales in schools.
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Bendable E-Paper Shows Its Colors
Bendable E-Paper Shows Its Colors

Fujitsu has developed a substrate-based electronic paper with an image-memory function that cuts electricity use. The paper is thin, about 0.8 mm thick, and can be bent without cracking or breaking. The company intends to test the material and then test-market it so it can be ready for use in various P-O-P applications next April.
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